Tip Top celebrates its 75th birthday

Media Release

10 February, 2011

Free ice cream for New Zealanders as Tip Top celebrates its 75th birthday

Iconic New Zealand ice-cream manufacturer, Tip Top marks its 75th birthday this year - and to celebrate it will give away Jelly Tips in 11 locations, around the country, for 75 minutes on Friday, February 11th.

With 50,000 Jelly Tips to giveaway, Tip Top teams will be handing out the ice-creams at parks and beaches nationwide. Locations include; Whangarei, Auckland (Takapuna and Pakuranga), Hamilton, Tauranga, Palmerston North, Wellington, Nelson, Christchurch, Dunedin and Invercargill.

The ice-cream giveaway is the biggest ever seen in New Zealand, and comes days after a Wellington family won $10,000 in the first golden Ticket of the Great Tip Top Ice Cream Hunt.  The Golden ticket was found at Eastbourne Dairy.

“Jelly Tip was launched back in the 1950s and is one of our most popular ice creams with Kiwis.   It’s become a symbol of all things great about Tip Top, great ingredients, great summer memories and the best tasting ice-cream ever”, says Brett Charlton, Tip Top’s Managing Director.

“We’re proud to be celebrating our 75th year as a fully owned New Zealand company. It’s a real milestone and we want to acknowledge the loyalty New Zealanders have shown Tip Top for the past 75 years with free ice cream.”

“Most Kiwis would be able to dig out an old baby photo which captures the moment they ate their first ice-cream – it’s a quintessential picture, a Kiwi tradition, and that ice-cream is almost always guaranteed to be a Tip Top ice cream.”

Tip Top has a number of celebrations planned this year to mark their 75th birthday, which will incorporate some of the legendary Kiwis they’ve worked with in the past. The Trumpet commercials were the first big break for our most successful international fashion model, Rachel Hunter, and still there’s nothing she craves more than a Trumpet.

“Happy Birthday Tip Top.  I can’t believe you’re 75! In Los Angeles, there’s nothing I miss more than a Trumpet” says Rachel Hunter.

Meanwhile Aucklander, Paul Driessen, the foreman on the Tip Top factory floor when the first Jelly Tip left the production line, also turns 75 this year. He wishes the company nothing but the best for its three quarter century milestone.

“We’re the best vintage, Tip Top and I.  Happy Birthday Tip Top and I hope New Zealanders enjoy their free Jelly Tip that first came off the line 60 years ago!” he says.

The great Tip Top 75th Birthday Jelly Tip giveaway kicks off throughout the country at 3:30pm and will finish by 4:45pm, or while stocks last.

 
-ENDS-

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