O-I New Zealand Introduces Black Glass to Monteith’s
AUCKLAND, New Zealand (16 December, 2010)
Owens-Illinois, Inc. (NYSE: OI), the world’s largest glass packaging manufacturer, has expanded its new black glass
technology in the Asia Pacific marketplace, applying it to Monteith’s new Single Source beer.
Following successful recent applications of O-I’s black glass technology in Latin America, North America and Australia,
Monteith’s decided black glass would be the perfect packaging choice for its new Single Source beer due to its premium,
sophisticated appearance.
Monteith’s Marketing Manager, Russell Browne, said black glass helped create a bold-looking product. “Our new beer,
Monteith’s Single Source, delivers unique flavours due to the specific areas in New Zealand where we source hops and
barley,” said Mr Browne.
“O-I’s black glass allows us the opportunity to do two things; primarily it protects our flavours from damaging UV light
and secondly delivers a very distinct image on-shelf to reflect a totally different way of brewing.”
O-I’s new black glass beer bottles are commercially available in one design and two closure finishes. The bottles are
100-percent recyclable and provide a number of functional benefits, including superior light and UV protection.
Recent research conducted by O-I revealed consumers used a series of distinct colour cues to process and evaluate the
vast range of alcoholic beverages available for purchase. “The research indicated beer consumers enjoy experimenting
with different brands and glass colours play
a strong role in determining purchasing decisions in this segment,” said O-I Asia Pacific’s General Manager of Marketing
and Sales, Jacqueline Moth. “Consumers continue to be intrigued by new and innovative packaging. O-I’s black glass can
be applied to all food and beverage categories to create standout products that will attract the attention of consumers
in a competitive market,” said Ms Moth.
ENDS