New Arnott’s Vita-Weat rice crackers

Published: Thu 25 Nov 2010 10:57 AM
New Arnott’s Vita-Weat rice crackers – a real cracker of a cracker!
The launch of Arnott’s new 100% natural Vita-Weat rice crackers has taken the rice cracker category to a whole new level. Vita-Weat rice crackers are made with the goodness of wholegrain brown rice, unlike many other rice crackers, which are made from white refined rice.
Light, crispy and full of flavour, Vita-Weat rice crackers contain only 100% natural ingredients. They have no added MSG, artificial colours, flavours or preservatives, making them a healthier snack that tastes great too.
“It’s the wholegrain brown rice that gives Vita-Weat rice crackers their unique appearance, flavour and texture. You can actually see the wholegrain flecks in the crackers!” said Arnott’s nutritionist, Alison Baldwin.
There are five flavours in the Vita-Weat rice crackers range, including:
• Vita-Weat rice crackers Barbecue
• Vita-Weat rice crackers Cheddar and Chives
• Vita-Weat rice crackers Sweet Chilli and Sour Cream
• Vita-Weat rice crackers Plain
• Vita-Weat rice crackers Multi Grain.
New Vita-Weat rice crackers provide consumers with a delicious and healthier snack option. They are great to eat on their own, with dips and fresh toppings, or as a tasty addition to any food platter – and perfect for summer entertaining!
Arnott’s Vita-Weat rice crackers are the latest addition to the 100% natural Vita-Weat range which also includes a variety of crispbread and light and crispy wholegrain entertaining crackers.
The Vita-Weat rice crackers are available in supermarkets nationwide at a recommended retail price of $2.99.

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