MEDIA RELEASE 20 SEPTEMBER 2010
Wake Up To A Cup Of Twinings New Zealand Breakfast Tea
The tea created in New Zealand for New Zealand is now available Twinings is proud to announce a delicious new tea especially created to get New Zealand off to a great start every
morning is now available in supermarkets.
Inspired by the magic of birdsong in the bush as day breaks, Twinings New Zealand Breakfast Tea is the creation of
Nelson local Andrew Fenemor, who won the Twinings New
Zealand Breakfast Tea Challenge in April.
The competition -- a world-first for Twinings -- challenged people to create a blend of tea that captured the essence of
New Zealand. Around 250 people submitted entries using the Twinings range as a base, which then went to a judging panel
that included Stephen Twining, 10th generation of the Twinings family, New Zealand Master Tea Taster and Blender Matt
Greenwood, Paul Henry, Kate Hawkesby, Celia Harvey and Dr Laurence Eyres.
Fenemor.s flavoursome blend came out on top with judges describing it as “brilliantly unique.” In May, Fenemor travelled
to London where he met with Stephen Twining and the Twinings Tea Masters who helped him fine-tune his blend. The result
is a full-bodied, satisfying blend with generous malty flavours.
“Adjustments were made to ensure the flavour between the tea bags and loose leaf was consistent but other than that it
is very similar to my original blend. I enjoy a good hearty cup of tea in the morning and I think it is just that,”
Fenemor says.
Andrew Fenemor and Stephen Twining have just finished a series of sneak preview supermarket samplings for the tea in
Christchurch, Wellington, Auckland and Hamilton.
ends