Kiwis want to see own backyard before kicking the bucket
Inaugural ‘Fidelity Life Kiwi Bucket List’ results announced
Forget our adrenalin junky reputation – with only a year to live, the thing half of all Kiwis would want to do in their
homeland is see more of their own backyard.
New Zealand-owned life insurance and investment company Fidelity Life commissioned The Nielsen Company to find the top
things Kiwis would want to do in their homeland if they only had a year to live.
Seeing more of New Zealand, including Fiordland, Milford and Dusky Sounds, Queenstown, Stewart Island and Bay of
Islands, was the first thing mentioned by 51 per cent of Kiwis. Fifteen per cent specifically mentioned visiting the
“South Island”, including Stewart Island. A long way back in second (18 per cent) was visiting and spending time with
family and friends, or setting up family for the future.
The reasonably gentle pursuits group of climbing, cycling, tramping and trekking around mountains and tracks came in
third on 9 per cent, just ahead of a campervan trip with family and friends (8 per cent). Rounding out the top five was
the first adrenaline category which included skydiving, parapenting, or a chopper or hot air balloon flight (7 per
cent).
Fidelity Life Chief Executive, Milton Jennings, says the company was interested to find out what Kiwis value about their
life in New Zealand: “The survey provides a great insight into what Kiwis have on their must-do list.
“Visiting and spending time with family and friends is of high importance to some Kiwis, but we are obviously a country
of travellers and all of us have a place in mind that we’ve always wanted to visit.”
According to Nielsen’s findings, with a year to live New Zealand women, Maori, and people 55 or older, are significantly
more likely to want to visit family and friends, or set up family for the future.
The survey found young adults would want to experience adrenaline attacks: Kiwis aged 15 to 24 are significantly more
likely to want to bungy jump, skydive, paraglide or parapent.
People aged 40 or older are more likely to want to go fishing or swimming with dolphins.
Spending “lots of my money”, or luxurious holidays and food and wine experiences was the seventh most popular answer,
from four per cent of Kiwis.
ENDS