Fairfax Magazines Know What Kiwi Men Really Want

Fairfax Magazines Know What Kiwi Men Really Want

Magazines from the Fairfax stable aimed at male interests now reach one out of six New Zealand men, aged over 10, or 647,000 readers, according to latest Nielsen Media Research figures. NZ Fishing News, Boating NZ, Fish & Game, NZ Trucking and NZ Autocar are being picked up and consumed in increasing numbers by keen male boaties, fishermen and auto enthusiasts all around the country.

“These are great results and we are particularly proud that these quality publications are delivering the content that the discerning Kiwi male is seeking,” said Fairfax Magazines general manager Lynley Belton. “Our editors know that our male readers are engaged on a passionate level with their pastimes and we do our best to bring the same passion to the publications we deliver to them.”

Golfing title The Cut is another of Fairfax’s shining stars, with a jump in circulation growth of almost a third in first six months of 2010, compared to the year-earlier period, according to latest NZ Audit Bureau of Circulation figures Both circulation and readership for motoring magazine NZ Autocar were also higher in the same period.

“The Cut, particularly, is going from strength to strength with golfing-mad readers attracted to the excellence recognised by judges in the recent Magazine Publishers Association Awards, where The Cut won best relaunch,” said Belton.

Overall, Fairfax Magazines are reaching more than 2.1 million New Zealanders, with two out of every three people in the South Island counted as a Fairfax reader, 60% in the Lower North Island and more than half of people in the Upper North Island.

Fairfax magazines reach almost 1 million main household shoppers and two-thirds of all people earning an annual household income of $100,000.

“Fairfax readers are influential and sophisticated consumers of sports, lifestyle, technology and automotive content in all its forms, so we are gratified they continue to read our magazines in such great numbers,” said Belton. “We’ve got some of the best writers and designers in the country, which means we continue to deliver great content that engages our readers.”

ENDS

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