World First Pick a Path Interactive Zombie Movie

MEDIA RELEASE

Tuesday 10th August 2010

Hell Pizza. World First Pick a Path Interactive Zombie Movie.

The new Hell Pizza Interactive Movies is making waves all round the globe. Pizza and zombie movies have always gone together well, as the millions of people around the world who have spent an evening enjoying a zombie flick whilst eating pizza will testify. But while there have been some classic Zombie movies over the years, like Night of the Living Dead, 28 days later, or Shaun of the Dead, not one of them has featured any pizza in the movie itself. Until now.

In what is believed to be a world first, Hell has released an interactive zombie movie, Deliver me to Hell. http://www.youtube.com/user/HellPizzaNZ

This interactive adventure set a new standard in target audience engagement and entertainment, and allows Hell to stand out from their monotonous peers.

Deliver me to Hell features violence, mild gore, scantily-clad women, iphones, zombies, and of course, pizza.
The viewer decides which directions the plot takes, and if they don’t like how the story turns out, they just start again. Unlike other interactive YouTube games all the videos except for the entry point have been set as unlisted and thus inaccessible unless you follow a direct link. This means that there’s no easy way to skip ahead, and the game has to be played in it’s entirety, and is rewarded for doing so.

And by taking part the viewer can win a year’s supply of Hell Pizza.

The campaign has hit a chord, not just in NZ, but globally, with over 3,000,000 views on YouTube in the first 7 days, and being drawing praise and admiration from tweeters and on blog sites around the world. The movie is rated 49th most viewed globally on YouTube. Refer attached stats

One blogger summed up what a lot of the world are thinking when he said
‘Awesome job! Totally entertaining, really enjoyed it specially the blonde.
Sadly, entry is only open to New Zealand residents aged 16 years or over. I can guarantee that if ever "HELL" opened up anywhere near the DC offices, yours truly and the rest of the crew would be frequent visitors!’

‘Who’d have thought that a small pizza company down here could make such an impact around the world’ says Director Stu McMullin, ‘it’s bloody brilliant’.

ENDS

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