Coca-Cola Happiness Survey Releases Findings

What makes men and women truly happy?

Coca-Cola Happiness Survey releases findings

[Auckland, New Zealand], July 1, 2010] –

As part of Expedition 206 , Coca-Cola has set out to find what makes New Zealand men and women happy through the 2010 New Zealand Coca-Cola Happiness Survey, ahead of the arrival of the Coca-Cola ‘Happiness Ambassadors’ to the land of the long white cloud.

The survey, part of the global Coca-Cola ‘Open Happiness’ campaign, asked 2,000 New Zealanders to rate factors that contributed to their personal happiness. The campaign aims to discover what happiness means in different countries, including New Zealand, and establish happiness levels around the world.

The survey found that females trump males in the smile stakes scoring 7.1 out of 10 for life satisfaction compared with the men who scored 6.9 out of 10.

Men and women also seek different forms of satisfaction when it comes to happiness, with results showing that 82% New Zealand females gain the most happiness from their family. Men however, preferred their freedom (36%) and time to pursue their leisure activities (32%). Freedom was particularly important to males 50-59 where it rated favourably compared to other factors.

The survey also found that although money may not buy us happiness having ‘enough’ money ranked second in sources of happiness for both female (57%) and male (55%). Being intimate did not rank highly with either males or females with both choosing rest (31%) over intimacy (1%) as the happiest moment of the day.

When it came to the top five things that created happiness both sexes rated:

1. Your Family – Females (82%) vs Males (71%)

2. Having enough money – Females (57%) vs Males (55%)

3. Good Health – Females (57%) vs Males (52%)

4. Your Friends – Females (51%) vs Males (46%)

5. Partner/Boyfriend/Girlfriend – Females (39%) vs Males (45%)

To explore the New Zealand findings, the Coca-Cola Happiness Ambassadors arrive in New Zealand on July 23 to meet Kiwis and find out what makes them really happy. Kiwis are invited to go online and suggest what the Ambassadors should see and do while in New Zealand for one day, in order to make their trip a happy one. Become a fan of Coca-Cola on the global Facebook page, www.Facebook.com/cocacola, and receive messages about activities planned for their visit, as well as make suggestions and comments.

New Zealand is the 133rd stop on ‘Coca-Cola Expedition 206’. The year-long adventure, where the three ‘Happiness Ambassadors’ travel around the globe seeking out what makes people happy and share their own happiness and enthusiasm online via www.expedition206.com, began in January this year and culminates in Atlanta in December.

New Zealanders can visit www.Expedition206.com, as well as www.Facebook.com/cocacola, www.youtube.com/user/expedition206, www.twitter.com/x206, www.flickr.com/groups/expedition206

Check out the website www.expedition206.com, click on ‘countries visited’ to see what the Ambassadors have discovered in the countries they have visited so far.

Commenting on the tour, Bríd Drohan-Stewart, Coca-Cola Marketing Manager Sparkling Beverages, said “The New Zealand Coca-Cola Happiness survey has revealed some fascinating insights into what makes Kiwis truly happy. We look forward to meeting the Happiness Ambassadors in July, and learning about how New Zealander’s happiness stacks up against the other countries they have visited in their global tour.”

The Happiness Ambassadors touchdown in Auckland on July 23. For further updates on the Happiness Ambassadors and their discovery of happiness around the world, please visit www.expedition206.com.

ENDS

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