Battle it out to become the world’s best fingerdancer with Sony Ericsson
2 July 2010, New Zealand: Today sees the launch of Battle Fingers, from Sony Ericsson, the global competition to find
the world’s best dancing digits. Fingerdancers from around the world will fight it out in an online battle to decide who
has rhythm and who is a dancing disaster, with the winner starring in Tha Breakadelics new music video and attending the
world B-Boy Championships finals in London as a VIP.
The competition to find the world’s best fingerdancer celebrates the fun of using the new Sony Ericsson Xperia™ X10 mini
pro, the small and sociable version of the Xperia™ X10. The direct access to the entertaining multi-media applications
from each of the four customisable touchscreen corners, make this handset the perfect device for flighty fingers.
Smaller than a credit card, the Xperia™ X10 mini pro offers mobile entertainment in an ultra compact form. The stylish
human curvature design, combined with touch navigation optimised for compact screens, offers users the easiest way to
connect and communicate with either one or two hands; depending on whether you prefer touchscreen or a full QWERTY
keypad.
For three weeks from today, aspiring fingerdancers can visit www.sonyericsson.com/battlefingers to easily upload a one
minute video of their best moves, to be in with a chance of winning this coveted prize. Even untrained fingers can take
part, with tutorial videos available online to teach eager hands slick new moves and break dance their way to victory.
“Battle Fingers is a fantastic competition as it gets the public up and dancing and having fun!” says Brendan Johnston,
Managing Director, Sony Ericsson Oceania. “The Xperia™ X10 mini pro was designed with fingers in mind, from the
optimised touch screen to the stunning human curvature design. Fingers can’t help but dance on the phone – and we want
to share this feeling with fingers across the world!”
Dancers can shimmy to their own tunes or download the unique Tha Breakadelics track – Da Phunk. Tha Breakadelics are an
internationally renowned team of artists and producers (featuring Krisz Kreuzer amongst others) from the Studio BASS in
Hamburg. They are the team behind productions such as Brixtonboogie, Pryde, De Phazz, True North and Earl 16.
Once the clip has been uploaded to the Battle Fingers competition site, entrants can share their video with friends and
grow their fan base – they will need it as the competition is decided by a dance off!
Breakdancing, jiving, salsaing and boogieing fingers across the world should start limbering up and submit their entry
at www.sonyericsson.com/battlefingers for the chance to be crowned Battle Fingers Champion!
Notes to Editors:
On 2 August 2010, the Battle Fingers winner will be decided by public vote. Voters simply pick two videos, watch them
side by side and choose their favourite performer. The creators of the three videos with the most public votes will each
win a VIP trip to London to see the Sony Ericsson UK BBoy Championships. The winning video will be decided by the Sony
Ericsson judging panel and its creator will win the unique opportunity to star in the music video of the fantastic Tha
Breakadelics track, Da Phunk.
Product specifications:
Xperia™ X10 mini pro – small and sociable
Sony Ericsson Timescape™ - brings together all communication in one place
Four corner finger touchscreen – applications, calls, web, you decide.
5 megapixel auto focus camera and video – share your creations via direct Facebook™ and YouTube™ upload
Music player links to music stores and YouTube™ – access the world of music
Android platform – with Google™ services and thousands of apps from Android Market™
QWERTY keypad – slide and text for quick and easy messaging
Xperia™ X10 mini pro will be available in NZ in July
Colour: Black
RRP: $699
Further information
Download Sony Ericsson Xperia™ X10 mini pro photos from Picasa
Visit the Sony Ericsson Product Blog
Go to the Sony Ericsson Press Room
- ENDS –