Coca-Cola Happiness Survey releases findings

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What makes men and women truly happy?
Coca-Cola Happiness Survey releases findings

[Auckland, New Zealand], July 1, 2010] –

As part of Expedition 206 [The campaign is called Coca-Cola Expedition 206 as Coca-Cola is sending three ‘Happiness Ambassadors’ to the 206 countries where Coca-Cola is sold, seeking out what makes people happy.], Coca-Cola has set out to find what makes New Zealand men and women happy through the 2010 New Zealand Coca-Cola Happiness Survey, ahead of the arrival of the Coca-Cola ‘Happiness Ambassadors’ to the land of the long white cloud.

The survey, part of the global Coca-Cola ‘Open Happiness’ campaign, asked 2,000 New Zealanders to rate factors that contributed to their personal happiness. The campaign aims to discover what happiness means in different countries, including New Zealand, and establish happiness levels around the world.

The survey found that females trump males in the smile stakes scoring 7.1 out of 10 for life satisfaction compared with the men who scored 6.9 out of 10.

Men and women also seek different forms of satisfaction when it comes to happiness, with results showing that 82% New Zealand females gain the most happiness from their family. Men however, preferred their freedom (36%) and time to pursue their leisure activities (32%). Freedom was particularly important to males 50-59 where it rated favourably compared to other factors.

The survey also found that although money may not buy us happiness having ‘enough’ money ranked second in sources of happiness for both men (57%) and women (55%). Being intimate did not rank highly with either males or females with both choosing rest (31%) over intimacy (1%) as the happiest moment of the day.

When it came to the top five things that created happiness both sexes rated:

1. Your Family – Females (82%) vs Males (71%)

2. Having enough money – Females (57%) vs Males (55%)

3. Good Health – Females (57%) vs Males (52%)

4. Your Friends – Females (51%) vs Males (46%)

5. Partner/Boyfriend/Girlfriend – Females (39%) vs Males (45%)

To explore the New Zealand findings, the Coca-Cola Happiness Ambassadors arrive in New Zealand on July 23 to meet Kiwis and find out what makes them really happy. Kiwis are invited to go online and suggest what the Ambassadors should see and do while in New Zealand for one day, in order to make their trip a happy one. Become a fan of Coca-Cola on the global Facebook page, www.Facebook.com/cocacola, and receive messages about activities planned for their visit, as well as make suggestions and comments.

New Zealand is the 133rd stop on ‘Coca-Cola Expedition 206’. The year-long adventure, where the three ‘Happiness Ambassadors’ travel around the globe seeking out what makes people happy and share their own happiness and enthusiasm online via www.expedition206.com, began in January this year and culminates in Atlanta in December.

New Zealanders can visit www.Expedition206.com, as well as www.Facebook.com/cocacola, www.youtube.com/user/expedition206, www.twitter.com/x206, www.flickr.com/groups/expedition206

Check out the website www.expedition206.com, click on ‘countries visited’ to see what the Ambassadors have discovered in the countries they have visited so far.

Commenting on the tour, Bríd Drohan-Stewart, Coca-Cola Brand Manager for NZ said “The New Zealand Coca-Cola Happiness survey has revealed some fascinating insights into what makes Kiwis truly happy. We look forward to meeting the Happiness Ambassadors in July, and learning about how New Zealander’s happiness stacks up against the other countries they have visited in their global tour.”

The Happiness Ambassadors touchdown in Auckland on July 23. For further updates on the Happiness Ambassadors and their discovery of happiness around the world, please visit www.expedition206.com.

ENDS

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands globally. Together with Coca-Cola, recognised as the world’s most valuable brand, the Company’s portfolio includes 14 billion dollar brands, including diet Coke, Fanta, Sprite, Coca-Cola Zero, glacéau vitaminwater and Powerade. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

NOTE TO EDITORS:

• The Coca-Cola Happiness Ambassadors arrive in Auckland on Friday July 23, 2010

• Digital artwork including global route map and photos of candidates are available at the Press Center at www.thecoca-colacompany.com

Coca-Cola NZ Happiness Survey (May 2010)

• Surveyed 2,000 consumers nationwide, aged 15+, conducted by Synovate Ltd through SmileCity poll

Additional Findings from the Coca-Cola Happiness Survey

North Island vs. South Island [ Coca-Cola NZ Happiness Survey (May 2010) Surveyed 2,000 consumers nationwide, aged 15+, conducted by Synovate Ltd through SmileCity poll ]

• Where is the happiest of them all? The Nelson/Tasman/Marlborough region is the most satisfied with an average rating of 7.3/10 and the Manawatu-Wanganui region the least at 6.7/10

• Put your feet up: When it comes to happiest moments, the Hawke’s Bay like to put up their feet and relax the most (46%), while Wellington came in the lowest (24%) and the highest in exercising (15%)

• Keeping it in the whanau: Northlanders happiest moment of their day is catching up with their family or friends the in the evening (55%), while Otago residents rated this moment the lowest against other regions (28%)

New Zealand Men vs. New Zealand Women

• Talkfest: New Zealand women enjoy chatting more than men, with 42% of women versus 35% of men enjoy catching up with friends or family in the evening

• Females for warm fuzzies, Males for freedom: Females over indexed on “Internal feeling of fulfilment/contentment” (35%), while males over indexed on “Freedom” (36%) and “Leisure activities” (32%)

• The smiling 60s: Forget the 20-30s as your prime, 60+ females are the happiest group in New Zealand with a mean of 7.7/10

New Zealand vs. the World

• Taking time out: Globally, Kiwis get the most happiness from leisure (27%), with the next highest territory the UK (20%)

• They’re all ears: For teens, listening to music and catching up with friends is an important trend across the globe, over indexing on music (40%) and being the only age group to gain greater happiness from friends over family

• Between the sheets: “Climbing into bed” ranked 3rd for New Zealanders, however this moment did not reach the top 6 in the global survey

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