PRESS RELEASE
Tuesday, 11 May 2010
Kiwi Inventors Called To Enter
Annual Product Design Competition
Organisers of New Zealand’s prestigious 2010 James Dyson Award, now in its tenth year, are reminding students or
graduates of design studying in the areas of design, technology or engineering to submit their product designs soon.
Brett Avery of Dyson in New Zealand, said registrations will close on Thursday 1 July 2010.
“We encourage all design, technology or engineering students, as well as those people who have graduated within the past
four years to get their entries in before the cut-off date. Registration is free and a covetable prize package is up
for grabs.”
The winner of New Zealand’s 2010 James Dyson Award will receive a prize package from The British Council comprising
travel to the UK with $3,000 spending money and accommodation in London, plus they will meet with key members of the UK
design community and tour Dyson’s world class design facility. The winner will also receive $3,000 legal or business
advice from Auckland firm, Farry.Co, an official fee prize package from IPONZ tailored to the winner’s immediate
intellectual property needs, and a year’s membership to the Design Institute of New Zealand (DINZ).
All New Zealand entries will also be in the running for the national People’s Choice Award and the international James
Dyson Award, with GBP£10,000 going to the winning student or team, another GBP£10,000 to the current or former
student’s university department and an opportunity to visit Dyson’s engineering facilities in either the UK or Malaysia.
The 2010 panel of judges includes 4ormfunction Director David Lovegrove, Methven Head Designer Kent Sneddon and a
representative from the British Council of New Zealand. All three judges will be looking for innovative design concepts
that provide solutions for everyday problems.
Last year’s winning product Tretech, an ultrasound tool designed to quickly measure the commercial worth of forests, was
designed by Massey University industrial design graduate Tim Cox.Â
Tim drew on his family’s 25 year history of working in the forestry industry to develop Tretech. He identified the need
for a multifunctional product capable of measuring forest woodlots prior to felling, that would eliminate double
handling of data; reduce time, costs and human error.
British Council NZ Director Ingrid Leary said their representative will look for interpersonal qualities as well as
talent in design.
"The winner has to be someone who can seize the opportunities available to them when they travel to Britain. Their
design skills will be all-important, but at the end of the day they also have to show promise as someone who can
articulate their vision for a product -- someone who will impress the high-powered British design bosses whom they will
get to meet on their winner's tour."
The James Dyson Award in New Zealand, formerly the Dyson Product Design Award, was set up by Avery Robinson Ltd -
distributors of Dyson in New Zealand. The New Zealand Award is hosted in association with the British Council New
Zealand, DINZ, Farry.Co Law and IPONZ.
The James Dyson Award is supported by the James Dyson Foundation, a registered charity whose aim is to inspire and
excite young people about design engineering.
Interested applicants can enter at www.jamesdysonaward.org
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