Make your fashion mark

MEDIA RELEASE
21 April 2010

Make your fashion mark

Fashion, design and style enthusiasts eager to transform their sketch pad drawings into catwalk creations have a chance to make their mark in this year’s Westfield Style Pasifika New Zealand Fashion Awards.

Westfield Style Pasifika gives new and emerging designers a platform to showcase ground breaking garments to the New Zealand public and fashion industry. Previous entrants have been as young as 16 and as old as 66 and include everyone from those with no design experience, to aspiring and accomplished emerging fashion designers.

Now in its seventeenth year, Westfield Style Pasifika challenges designers to produce cutting edge fashion inspired by the unique and colourful fusion of Pasifika. The result is an explosion of fashion, art and culture and something that helps define a unique New Zealand style.

Not only do finalists get the chance to win up to $15,000 in prizes, but mentorships, professional photography and credentials for portfolios are also up for grabs.

Entrants from all over New Zealand and the Pacific will come under scrutiny from a talented panel of judges including leading New Zealand fashion designers Denise L’Estrange-Corbet and Frances Hooper from World and Liz Mitchell.

“Westfield Style Pasifika is the highlight of my fashion year,” says Hooper.

Stan Wolfgramm, Westfield Style Pasifika creative director and show producer, is encouraging people of all ages and backgrounds to enter this year’s show.

“Westfield Style Pasifika is so much more than just an award. It gives people a chance to test their creative skills, push boundaries and take fashion to another level. Each and every year I find myself blown away by innovative designs that are a true reflective mix of South Pacific, European and Asian cultures within New Zealand,” says Wolfgramm.

Judges will search for winners across 10 categories; MAC Pasifika Body Art, Youthtown Traditionally Inspired, Resene Asia Pasifika, Max Three Piece Collection of Day Wear, NZAF-PPP Pasifika Hero, Flava Urban Street Wear, Barkers Pasifika Menswear, Evening Wear, Pacific Blue Pasifika Bridal and Te Puni Kokiri Parent & Child, as well as the overall TVNZ Supreme Winner.

The Westfield Style Pasifika event is a truly unique night out that celebrates New Zealand’s place in the Pacific in spectacular style. This entertainment extravaganza showcases the finalists of New Zealand’s premiere fashion award at Auckland’s Vector Arena on Friday 3 September. Tickets are now on sale through Ticketmaster.

Entry forms for Westfield Style Pasifika are available nationwide from Westfield Malls, fashion, and textile design schools, or can be downloaded from www.stylepasifika.co.nz. All forms must be received by 9 July 2010, with garments to follow on 29 July 2010.

ENDS

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