Tiger Translate returns – bigger than before

Global Mash-Up Heads Home
Tiger Translate returns to Auckland – bigger than ever before

Tiger Translate is back. After taking a break last year, the NZ-developed, internationally-acclaimed art and music mash-up is returning to Auckland. It promises to be the biggest and the best Translate yet, and, with a line up that includes Japan’s DJKENTARO and Melbourne’s Muscles, it would be hard not to agree.

Launched in New Zealand in 2005, the Tiger Translate concept fuses East and West, art and music so successfully that, as a concept, it has gone global – rolled out via similar events in New York, Copenhagen, Beijing, Bangkok and Berlin.

But back to NZ; this year’s Translate takes place in a pop-up location amongst a maze of gallery spaces and stages, spread over three floors at the Masonic Lodge & The Winchester, 24 St Benedict’s Street on March 20, 2010.

Joining the international acts is plenty of home-grown talent to be proud of: The Naked & Famous, An Emerald City, The Drab Doo Riffs, A.D.A.M, Stinky Jim, The Turnaround Vs. The Hit It & Quit It Revue, Homebrew, The North Shore Pony Club, Nick D and Boomio Sound.

But if that wasn’t enough, the venue will be glowing – literally – washed in holographic and multi-media displays courtesy of top VJs: Dub Module, The Analog Club and TommeeTelleeVision as well as a special appearance by DJKENTARO’s very own VJ.

Complementing the music and multi-media projections are one-off artworks and installations by Cut Collective, Fuman, Submariner and more, all displayed in and around the venue and all reflecting this year’s theme of ‘balance’. Balance, which forms a central part of Eastern culture, is something much of the West is looking to achieve and is at the heart of each of the art works displayed on the night.

Tiger is also calling for creative types to develop their own artwork with the winning submission being displayed on the night (for a copy of the brief, see tigerbeer.co.nz).

“The line up of musicians, scope of artists and the venue itself all merge together in the true mash-up style of Tiger Translate to create a completely unique experience that will only happen this way this one time”, says Anna Isaac from Tiger Beer.

“Everything’s set for this to be a great night that will have an impact on the arts scene which Tiger is so passionate about. We’re really looking forward to it.”

It goes without saying that tickets to Translate will be in high demand; to get your hands on some:
• Visit the website (www.tigerbeer.co.nz) and be one of the first to register for the limited number of complementary tickets available
• Try your luck on the night at the door ($30)

For more information and further details about the art competition, visit: www.tigerbeer.co.nz

ENDS

© Scoop Media