Bow Ties will make the WORLD Of difference
New Zealand’s leading fashion house WORLD is supporting the Muscular Dystrophy’s Association (MDA) 2010 Bow Tie Campaign
by designing a limited edition bow tie and a bow tie pin.
MDA Patron and recently awarded NZOM, Judy Bailey along with MDA member six year old Liam Gleeson who has Duchenne
Muscular Dystrophy will front this year’s campaign.
The bow ties will be used during The Muscular Dystrophy Associations Annual Bow Tie Campaign, to be held February 20 -28
2010.
The exclusively designed bow tie pin will be available in all WORLD stores, as well as ASB branches nationwide for a
$2.00 donation during bow tie week.
In addition to the WORLD bow tie pins there are also fabric cloth bow tie pins available from collectors and selected
stores around the country.
The actual bow tie named ‘WORLD of difference’ will be available in WORLD stores nationwide in February and will retail
for $90RRP with $10 of every purchase being donated to MDA. The bow tie is made of raw silk and is blue and yellow to
represent the branding colours of the Muscular Dystrophy Association.
“We're so excited to be able to play our own unique part in supporting this great cause. In creating this special
bowtie WORLD hopes to draw more attention to the valuable work the MDA does," says Francis Hooper, WORLD designer.
MDA Patron, Judy Bailey along with MDA member six year old Liam Gleeson who has Duchenne Muscular Dystrophy will front
this year’s campaign.
Muscular Dystrophy Association Managing Director, Chris Higgins says, “We use the bow tie symbol to represent the many
difficulties people with a neuromuscular conditions face each day. It has been wonderful to have our Patron Judy Bailey
front the campaign and to partner with WORLD for the 2010 Bow Tie Campaign.”
Muscular dystrophy and neuromuscular conditions are unpredictable and can affect anybody, at any age. These disabling
conditions are usually genetic and sometimes occur more than once in a family, often there is no family history. These
conditions are incurable.
ENDS