Media Release
October 2009
DIGEST THIS – FOUR FASCINATING FEATURES FOR READERS THIS OCTOBER
Whether it’s breast cancer breakthroughs, remarkable research, kilojoule counting or DIY disasters, the October issue of
READER’S DIGEST has something to interest everyone. We explore some of the angles you may be interested in using in your
programs or publications and have interviewees available on each topic.
NEW ZEALAND’S TALLEST POPPIES: BRIGHT YOUNG MINDS
The future of New Zealand is in capable hands. Meet the young, fresh faces holding their own on the World stage,
transforming the field of medical, environmental and technological research in New Zealand and Australia. Local heroes
such as the Wellingtonian woman developing a vaccine for cancer, and the Victoria University lecturer pioneering an
invention that will make computers go even faster, prove how this new generation of researchers are leading the way for
global change and innovation.
FAT ATTACK: THE KILOJOULE DELUSION
Kilojoule counting doing your head in and having trouble losing weight? Little wonder when it seems we have been mislead
when it comes to counting kilojoules. This READER’S DIGEST food feature explodes some of the myths and simplifies the
science behind our energy intake. From choosing chocolate brownies over muesli to the kilojoule benefits of serving raw
or cooked food, ‘The Kilojoule Delusion’ weighs up the pros and cons of the way we eat. With summer on the way, this
article will provide you with all the information and research required to improve your kilojoule consumption and get
the most out of your diet.
DON’T TRY THIS AT HOME: THRIFT DISASTERS
With the rise of cost saving strategies in these tough economic times, READER’S DIGEST exposes the real expense of not
calling in the professionals. DIY dilemmas, home improvement horrors and cosmetic catastrophes leading to hospital
visits and expensive bills are just some of the stories shared about the disastrous consequences of thriftiness.
Learn from others’ mistakes and take heed from the READER’S DIGEST list of frequently made ‘bargain blunders’ to avoid
being a victim of a man made DIY disaster.
FIGHTING THE BIG C: BREAST CANCER BREAKTHROUGHS
October is breast cancer month and Reader’s Digest explores some of the breakthroughs in our treatment and understanding
of the disease from miracle drugs to improved breast cancer screening and new research on treating reoccurring cancer.
It also explores research and advice on how to create a potential cancer-fighting diet incorporating super foods such as
eggs, mushrooms and green tea; and delivers invaluable tips on maximising the effectiveness of breast cancer drugs and
chemotherapy.
ENDS