NZ Music Month Technology News

MEDIA RELEASE: NZ MUSIC MONTH / mp3HD TECHNOLOGY "For Immediate distribution" 05/05/09

NZ Music Month Technology News

NZ's "Alms Electronica" is amongst the first group of music artists in the world to release new tracks under the new mp3HD format which provides "lossless" or "high definition" audio quality far superior to traditional mp3.

Alms Electronica spokesperson Glyn MacLean comments:

"Back in 2005 during NZ music month I was amongst the first "home musicians" to license my music in Hollywood using only a laptop computer and the internet, with songs going up against James Blunt and David Gray. Now everyone's doing it! mp3 technology is however coming of age and with millions of tracks out there, consumers now expect an improvement in the quality."

"We love mp3HD because it brings mp3 quality into the 21st century. Thanks to Thomson, the inventors of mp3, music fans can now return to an expectation of the "high fidelity" audio quality that we've always loved and appreciated from CD."

“We believe that mp3HD provides a natural and easy path towards lossless digital audio distribution, thanks to it’s compatibility with the mp3 format. We are happy to see artists from around the world like Arms Electronica embracing it”, says Francois Thuiliere of Thomson, the company that co-invented mp3.

Alms Electronica has made four mp3HD (high definition) music downloads available under the creative commons license. The tracks being included by Thomson in the mp3HD program are "Cuba Street" (a tribute to the sounds of Cuba Mall in Wellington), "Fly" (pop piano instrumental), "Harmony in Gaza" (a theatrical soundtrack including sound effects) and "Ode to Johnson" (a tribute to guitarist Eric Johnson, performed on keyboards).

ALMS ELECTRONICA TRACKS IN mp3HD http://www.all4mp3.com/AlmsElectronica.aspx

The mp3HD tracks will play normally on any mp3 player. However a decoder or player download is needed to hear the tracks in full mp3HD high definition and is available at this link: http://www.all4mp3.com/Software3.aspx

MORE ABOUT ALMS ELECTRONICA

The Christchurch based duo "Alms Electronica" has this week attained the NZ top ten position on the Indie internet chart www.reverbnation.com with the album release "New Zealand Stories". The debut easy listening instrumental album has been licensed in USA with Rhapsody, Napster, eMusic and Amazon and is available worldwide on iTunes.com and Amie St and on the social networking sites Facebook, iLike, LastFm, Bebo and Myspace to name a few.

Alms Electronica's cafe style instrumental music, which is aimed at supporting charities and humanitarian causes, has also been successfully licensed in Hollywood with www.musicsupervisor.com who regularly supply music to the television and film industry in the USA.

The studio based husband and wife duo, Yulia and Glyn MacLean began making "Music with a Conscience" as part of their mission to encourage, inspire and empower people to greater self love and the love of others. Initially begun as a "sideline project", Alms Electronica has quickly became a focus as music libraries embraced the music worldwide.

The newly weds have been working with a number of New Zealand charities including Cancer Society NZ and NZ Peace Foundation. They are currently involved in supporting the the development of the World March for Peace later this year. http://www.worldmarch.co.nz/

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