Celebrate World Earth Day With Nickelodeon

Press release for immediate release

Celebrate World Earth Day With Nickelodeon

Nickelodeon are empowering kids around the world to take action for the environment by connecting them to energy-saving, earth-friendly activities in their everyday lives.  The Big Green Help is a worldwide initiative designed by Nickelodeon to help kids everywhere find simple, positive ways to help protect the environment every day.  There are so many confusing messages out there about why the environment needs our help – but one thing is clear – kids can make a difference!

Kiwi kids can become fully involved in the initiative with Nickelodeon New Zealand’s dedicated website - http://www.biggreenhelp.co.nz.  Here kids can learn more, get helpful tips and play original green-themed games online. The site is home to daily tips for maintaining a “green” lifestyle, a glossary of “green” terms that will help kids understand how they can help save the planet (i.e. carbon footprint, renewable energy), a ‘How Green Are You?’ Quiz and heaps of games.  A key feature is the international Big Green Help Global Challenge tracker that shows kids around the world pledging to do their bit to save CO2.  Since The Big Green Help’s launch, kids from all around the world have pledged to do various things in their everyday lives to help save over 671,830 tonnes of CO2!

New Zealand kids were selected by Nickelodeon from Auckland’s Pigeon Mountain School and Meadowbank School to show on air what they’re doing to make a difference.  Two mini enviro-showcases will screen on Nickelodeon on and around World Earth Day demonstrating the students’ efforts to do their bit to help the environment. “We were incredibly impressed with the know-how and can-do attitudes of these Kiwi kids and their schools – it just goes to show that New Zealand kids really are doing their bit to address local and global environmental problems,” says Lauren Nola, Manager of Nickelodeon NZ.

Nickelodeon has an impressive line up of special World Earth Day programming planned for Wednesday 22 April (see below).  A long awaited highlight is the NZ premiere of The Big Green Challenge Documentary starring acclaimed adventurer and environmentalist, David de Rothschild.  Having teamed up with Nickelodeon to empower kids everywhere to tackle climate change, the documentary challenges kids to find every day evidence of global warming and then helps them to decide what can be done to combat it.  At just 29, David de Rothschild is a household environmental name, having visited some of the world’s most remote and fragile regions, as well as setting up ‘Adventure Ecology’ - an independently run organisation aimed at children that uses adventure, education and the arts to address global sustainability issues. “Having embarked on numerous adventures to some of our earth’s most spectacular, dangerous and environmentally challenged locations; I can safely say that when it comes to conserving and protecting our unique planet, there has never been a bigger adventure,” he says.

“The Big Green Help campaign shows that it’s our every day actions that will help - it only requires a little more understanding, commitment and motivation in order for each and every one of us to create the solutions our planet craves and become Agents of Change.”

WORLD EARTH DAYSpecial Programming – Wednesday 22nd April – only on Nickelodeon (SKY Channel 041)
World Earth Day aims to inspire awareness of and appreciation for earth's environment.
Nickelodeon will be airing Earth conscious episodes of popular Nick shows throughout the day on Wednesday 22 April, World Earth Day:

Nick Jnr Block: 6:00am – 8:00am
The Nick Jnr favourites do their part in this block by helping the environment in each episode. Earth day programming on Nick Jnr will include special shows such as ‘Dora saves the Mermaids’. It’s Clean-Up the Beach Day and as Dora and Boots are cleaning up garbage they find a Singing Clam, who tells them the story of Mariana the Mermaid. And ‘Go Diego Go Saves the Sea Turtles’. Diego’s whole family is at the beach cleaning up garbage so that their friend Tuga, the leatherback sea turtle can come back to lay her eggs!

The Naked Brothers Band: Polar Bears @ 9:00am
The band’s next concert stop is in New Orleans, where they are staying with an old friend of dad who runs a B & B – the kids used to play together when they were younger and are overjoyed to be reunited.  But Rosalina is jealous of this new potential competition and her complicated feelings for Nat keep her from being honest with him. Meanwhile, Alex accidentally sees “An Inconvenient Truth” and is determined to take a stand against global warming.  He takes it a little too far but his passion is inspiring to everyone.
 
Nick’s Big Green Challenge Pt 1 @ 2:30pm and Pt 2 @ 6:00pm – PREMIERE
Nickelodeon UK has teamed up with acclaimed adventurer and environmentalist David de Rothschild to empower the nation’s kids to tackle climate change. David de Rothschild hosts a two part 30 minute ‘Nick News’ special - ‘Nick’s Big Green Challenge’. This documentary, exclusive to Nickelodeon, shows David set challenges for kids to find every day evidence of global warming and what can be done to combat it.

Local World Earth Day Showcase: throughout the day
Students at Meadowbank School and Pigeon Mountain School strut their stuff for the cameras and show Nickelodeon exactly how they’re playing their part as ‘Agents of Change’ to save and protect their local, national and global environment.

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