American Express Queenstown Winter Festival Auckland Launch Party
Auckland, 27 March 2008 – A taste of the Southern Hemisphere’s ultimate winter party is coming to the Viaduct Harbour
tomorrow, and Auckland is invited.
For the first time, the organisers of the American Express Queenstown Winter Festival, selected sponsors and performers
are holding a launch party in the City of Sails, the second most important market for the festival.
Tomorrow, (Friday 28 March), Auckland’s Viaduct Harbour will be buzzing, literally, as ice sculptor Victor Cagayat
chainsaws his way into blocks of ice and wandering photographers search for Auckland’s biggest posers, with the winners
jetting off to Queenstown later in the year.
Organiser Sally Feinerman promises lots of entertainment and prizes. “Queenstown and the festival are all about fun and
that’s what we want to bring to the Auckland launch party."
Festival naming sponsor American Express is offering special benefits to its Cardmembers who visit Viaduct Harbour for
the party, ranging from complimentary Lindauer to a VIP lounge for Platinum Cardmembers.
“We’re really excited to show Auckland why the American Express Queenstown Winter Festival is so special. That’s why
we’ve partnered with the event for 16 years and why American Express is the official card of Destination Queenstown,”
says Ray Smith, Head of Sponsorships and Business Partnerships.
“An open invitation is extended to our cardmembers to join us at Imperial Bar, Viaduct Harbour from 4.00 pm to get a
little taste of what the American Express Queenstown Winter Festival is all about. We’re offering a free glass of bubbly
- just show your card and the hospitality will begin."
Auckland Launch Party for American Express Queenstown Winter Festival:
When: Friday 28 March 2008, 4.00pm to 8.00pm
Where: Viaduct Harbour
The American Express Queenstown Winter Festival is planned to run from Friday, June 27 to Sunday, July 6.
ENDS