Kiwi Men In Desperate Need Of Lingerie Buying Help

EMBARGOED UNTIL
15 October 2007

Kiwi Men In Desperate Need Of Lingerie Buying Help

FAYREFORM BREAST PRIDE WEEK
15 – 19 October 2007

The good, the bad and the ugly truth about men buying lingerie for women in their lives has been exposed in the results of the annual Fayreform Full Bust Survey.

When asked what the biggest mistake men make when buying lingerie, 50% of women surveyed agreed that their man never made a mistake when it came to buying them lingerie – because they never bought them any. Carol Rasleigh, Fayreform Bra-ologist suggests that this statistic makes Fayreform Breast Pride Week the ideal time for Kiwi guys to redeem themselves.

“Women love receiving lingerie as a gift,” says Mrs Rasleigh. “Fayreform Breast Pride Week is all about celebrating curvaceous women. Trust me; you’ll get as much enjoyment out of gorgeous lingerie as she will!”

The second most common mistake was selecting the wrong size at 28%. Other mishaps included buying the wrong colour or spending too much or too little.

Kiwi women are certainly ingenious when it comes to dealing with male lingerie mistakes. Taking your partner shopping with you to show him what you like, giving him your size details in advance or making sure he knows about return policies came in as top answers for how to educate men on their lingerie-buying mishaps.

“It can be daunting for men to walk into a lingerie store and choose something your partner will love when you don’t know where to start” says Ms Rasleigh. “Here’s the inside scoop on how to get it right – take a quick look at the label on her bra and knickers while she’s not around. Sizing is the key to getting off to a good start; we’ll help you with the rest!”

Fayreform Breast Pride Week is an annual event held in New Zealand, United Kingdom, Australia and the United States of America, a fun and intelligent celebration of women with fuller busts. For the duration of the week, any man who mentions Fayreform Breast Pride Week will receive 20% off their Fayreform lingerie purchase for their partner at Bendon Lingerie store nationwide.

ENDS

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