Media Release 11 October 2007
2007 CAANZ Effie Awards Recognises Advertising Excellence
Judges awarded eight Gold EFFIE’s this year, in recognition of the high level of quality work submitted for the 2007
CAANZ EFFIE awards – an indication the industry continues to reach new heights of excellence.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ), the EFFIE’s are awarded in
recognition of the year’s most effective advertising campaigns that have delivered superior results.
Convener of judges, Brian Weaver, was impressed with the outstanding work submitted by agencies; in particular the work
submitted by Ogilvy’s for its work with Rabobank, which won this year’s Best in Show.
“The launch of RaboPlus into the New Zealand market demonstrated more than any other entry how effective advertising
communication can deliver outstanding results. A great strategy, brilliant execution that delivered the results for the
client,” says Mr Weaver.
“By positioning RaboPlus as the ‘significant other’ bank in customers lives, Ogilvy captured the hearts and wallets of
thousands of Kiwis,” he said.
Saatchi and Saatchi NZ was awarded the Agency Effectiveness award, which recognises the most significant contribution
made by an agency to the success of its clients.
“Saatchi and Saatchi has secured a number of EFFIE awards this year across its breadth of clients, clearly establishing
its place as an agency with a great ability to build winning partnerships with its clients and delivering outstanding
results-orientated advertising campaigns,” says Mr Weaver.
Westpac New Zealand Ltd was awarded the Advertiser of the Year award for its ‘Grab Life’ campaign that resulted in a
major turnaround for the brand with emotionally compelling television, supported by striking out of home, online,
magazine and cinema work.
The 2007 New Zealand EFFIE Awards were held in association with its major sponsor TVNZ, and ANZA, with support from
Fairfax Media, AdMedia, TNS Conversa, Nielsen Media Research, National Business Review, The Radio Bureau, Yahoo!Xtra,
New Zealand Post, jobmedia, and The Internet Bureau.
THE ‘BIG’ EFFIE AWARD WINNERS
Best in Show
Agency: Ogilvy
Client: RaboPlus
Entry Title: A Billion Dollar Affair
Agency Effectiveness Award
Winner: Saatchi and Saatchi NZ
Advertiser of the Year
Winner: Westpac New Zealand Ltd
Agency: Saatchi and Saatchi NZ
GOLD EFFIE AWARD WINNERS
Category: Charity/Not for Profit/Public Service
Agency: DraftFCB
Client: Ministry of Health
Entry Title: National Depression Initiative
Category: New Product or Service Introduction
Agency: Ogilvy
Client: RaboPlus
Entry Title: A Billion Dollar Affair
Category: New Product or Service Introduction
Agency: Lowe Rivet
Client: Vodafone New Zealand
Entry Title: BestMate
Category: Small Budget
Agency: Clemenger BBDO
Client: New Zealand Netherlands Foundation
Entry Title: World Press Photo Exhibition 2006
Category: Consumer Services
Agency: Saatchi and Saatchi NZ
Client: Westpac New Zealand Ltd
Entry Title: Grab Life
Category: FMCG
Agency: Publicis Mojo Limited
Client: Coca Cola Oceania
Entry Title: Powerade - Help your Body Keep Up With Your Mind
Category: FMCG
Agency: Colenso BBDO
Client: Frucor
Entry Title: Fresh Yourself Up
For a full list of award winners, award winning case studies and images, please visit the CAANZ website -
www.caanz.co.nz.
ends