2007 CAANZ Effie Awards
Media Release 11 October 2007
2007 CAANZ Effie Awards Recognises Advertising Excellence
Judges awarded eight Gold EFFIE’s this year, in recognition of the high level of quality work submitted for the 2007 CAANZ EFFIE awards – an indication the industry continues to reach new heights of excellence.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ), the EFFIE’s are awarded in recognition of the year’s most effective advertising campaigns that have delivered superior results.
Convener of judges, Brian Weaver, was impressed with the outstanding work submitted by agencies; in particular the work submitted by Ogilvy’s for its work with Rabobank, which won this year’s Best in Show.
“The launch of RaboPlus into the New Zealand market demonstrated more than any other entry how effective advertising communication can deliver outstanding results. A great strategy, brilliant execution that delivered the results for the client,” says Mr Weaver.
“By positioning RaboPlus as the ‘significant other’ bank in customers lives, Ogilvy captured the hearts and wallets of thousands of Kiwis,” he said.
Saatchi and Saatchi NZ was awarded the Agency Effectiveness award, which recognises the most significant contribution made by an agency to the success of its clients.
“Saatchi and Saatchi has secured a number of EFFIE awards this year across its breadth of clients, clearly establishing its place as an agency with a great ability to build winning partnerships with its clients and delivering outstanding results-orientated advertising campaigns,” says Mr Weaver.
Westpac New Zealand Ltd was awarded the Advertiser of the Year award for its ‘Grab Life’ campaign that resulted in a major turnaround for the brand with emotionally compelling television, supported by striking out of home, online, magazine and cinema work.
The 2007 New Zealand EFFIE Awards were held in association with its major sponsor TVNZ, and ANZA, with support from Fairfax Media, AdMedia, TNS Conversa, Nielsen Media Research, National Business Review, The Radio Bureau, Yahoo!Xtra, New Zealand Post, jobmedia, and The Internet Bureau.
THE ‘BIG’ EFFIE AWARD WINNERS
Best in
Show
Agency: Ogilvy
Client: RaboPlus
Entry
Title: A Billion Dollar Affair
Agency Effectiveness
Award
Winner: Saatchi and Saatchi NZ
Advertiser of the
Year
Winner: Westpac New Zealand Ltd
Agency: Saatchi
and Saatchi NZ
GOLD EFFIE AWARD WINNERS
Category: Charity/Not for Profit/Public
Service
Agency: DraftFCB
Client: Ministry of Health
Entry Title: National Depression Initiative
Category: New Product or Service
Introduction
Agency: Ogilvy
Client: RaboPlus
Entry
Title: A Billion Dollar Affair
Category: New Product or
Service Introduction
Agency: Lowe
Rivet
Client: Vodafone New Zealand
Entry
Title: BestMate
Category: Small
Budget
Agency: Clemenger BBDO
Client: New Zealand
Netherlands Foundation
Entry Title: World Press Photo
Exhibition 2006
Category: Consumer
Services
Agency: Saatchi and Saatchi
NZ
Client: Westpac New Zealand Ltd
Entry Title: Grab
Life
Category: FMCG
Agency: Publicis Mojo
Limited
Client: Coca Cola Oceania
Entry
Title: Powerade - Help your Body Keep Up With Your
Mind
Category: FMCG
Agency: Colenso
BBDO
Client: Frucor
Entry Title: Fresh Yourself
Up
For a full list of award winners, award winning case studies and images, please visit the CAANZ website - www.caanz.co.nz.
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