Transformers to Be Released as IMAX® at SKYCITY

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FOR IMMEDIATE RELEASE
September 12, 2007

Transformers to Be Released as IMAX® Film at SKYCITY Cinemas

From September 21, see 20 metre tall Transformers on New Zealand’s largest screen

SKYCITY Cinemas announced today that the Transformers Movie will hit the big screen when it opens at IMAX® Cinemas on Friday, September 21.

The Transformers Movie, one of the must see movies of the year, has been digitally re-mastered, and the enhanced image and sound quality will deliver an un-paralleled turbo-charged movie experience for fans of the film.

“IMAX’s® all-encompassing format takes Transformers to a whole new level of detail and intensity,” said Michael Bay, the film’s director. “I am very excited to work with the team at IMAX® to create this turbo-charged version.”

Matthew Liebmann, General Manager SKYCITY Cinemas said: “This is undoubtedly the best way for Transformers fans to experience this blockbuster action adventure. Moviegoers will feel as if they are actually part of the movie as 20-metre high Autobots and Decepticons battle it out on New Zealand’s largest cinema screen.

“The explosive action and special effects in the Transformers Movie will come alive on the giant IMAX® screen. SKYCITY Cinemas is very excited to give moviegoers the chance to experience one of the most popular films of the year in a truly unique way.”

To book your tickets, visit www.skycitycinemas.co.nz, or phone the SKYCITY Cinemas information line on 09 302 0002.

Notes: The IMAX® screen is 19.92m high by 27.3m wide, with a surface area of 544 square metres. SKYCITY Cinemas IMAX is located in the SKYCITY Cinemas Metro building, Queen St, Auckland.

ENDS

About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR technology.

IMAX DMR is the Company’s groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX’s renowned projectors display crystal-clear images on the world’s biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2007, there were 290 IMAX theatres operating in 40 countries.

IMAX®, IMAX® 3D, IMAX DMR®, IMAX MIX®, and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

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