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Hell-O? Sets A New Standard For Journalism
17 July 07
Hell-O? Sets A New Standard For
Journalism
With a print run of 50,000 copies, HELL’s new flagship publication HELL-O? immediately leaps into the top 10 list of New Zealand’s most widely circu-lated magazines and into New Zealand and world publishing history as the first full colour magazine to be published by a successful pizza franchise.
Colin Mellar, Head of HELL said the magazine was a lighthearted look at life in HELL and a deadly serious commitment to taking the piss out of every-thing and anything.
“The HELL brand is all about being
irreverent, cheeky and fun, and creating damned fine food.
“HELL-O? is all about fun, creativity, doing things
differently – and giving people a damned fine read,”
said Colin Mellar.
The inaugural magazine features an
interview with Nicky Watson, satirical stories, a cartoon
competition where readers can vote for their favourite
cartoon, regular columnists, horoscopes, music, fashion and
bar reviews, and more.
“We are keen to develop HELL-O? as a platform for new and cutting edge talent: A place that celebrates diversity, creativity and originality and, hope-fully, we can launch a few careers along the way,” said Colin Mellar.
“At a modest 20 pages the inaugural magazine is a good read. However, we don’t do modesty very well and have a HELLish vision to grow this publica-tion into something vital and significant by attracting advertising from companies that identify with the core HELL values of, fun, creativity, attitude, passion, controversy.
“We will not accept advertising that has appeared anywhere else, and of course Pizza Hut need not apply, said Colin Mellar.
The magazine is being distributed through all 67 stores nationwide, from Whangarei to Invercargill.
“With 45,000 customers visiting our stores each week, the magazine has a huge and instant nationwide readership of discerning people on mid-high incomes, as well as students and skilled workers.
The magazine sells for $6.66 or is free with any order of HELL.
ENDS
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