14 May 2007
For immediate release
Verge Breakthrough Designers: Looking To Do The Business At Air New Zealand Fashion Week 2007.
Designers like Cybele, Lonely Hearts Club and Widdess share more than great NZ fashion credentials, they progressed
their fledgling career on the catwalk as Verge Breakthrough Designers.
The search is on for the 2007 group who will take centre stage at Air New Zealand Fashion Week in September.
Selector and mentor, Verge design director, Ian Webster is already interviewing contenders for this year’s line up. He
wants to find exciting and enterprising designers with great ideas but there’s also a very crucial “x” factor required.
“We want people who are business-ready and able to meet the demands of producing a range to market. It’s not a graduate
programme, it’s a business programme.”
The opportunity to be part of the renowned Verge Breakthrough Show at Air New Zealand Fashion Week is a credible and
relevant way to drive business and profile.
Being part of the Verge Breakthrough Designer Selection includes a Boot Camp with strategies on taking your business to
the next level, marketing, financial information, media training and how to make the most of Air New Zealand Fashion
Week.
Success stories from the past five years include some of New Zealand’s most talked about designers. Cybele, who has just
shown successfully at Rosemount Australian Fashion Week describes being part of the Verge Breakthrough in 2003 as a
“fantastic experience and an important stepping stone for the label.”
The application and consideration process is now underway.
Ends