29 January 2007
MEDIA RELEASE
Te Papa’s Lord Of The Rings Exhibition Opens In Berlin, Germany
Te Papa’s hugely successful Lord of the Rings Motion Picture Trilogy – The Exhibition opens at the FilmPark in Potsdam,
outside Berlin on Thursday 1 February. The official opening and media preview will take place on the evening of 31
January, opening to the public the following day.
The Lord of the Rings Motion Picture Trilogy – The Exhibition was developed by Te Papa in conjunction with New Line
Cinema over a two-year period. It broke all previous attendance records for a museum exhibition in New Zealand with over
325,000 visitors at Te Papa. Following its first four international venues since opening at Te Papa, the exhibition has
received well over a million visits. During its season the National Museum of Science and Industry in London it
attracted 260,000 visitors, at the Science Centre in Singapore over 120,000 visitors attended, at the Museum of Science,
Boston it attracted over 210,000 visitors, and at The Powerhouse Museum, Sydney it attracted over 198,000 visitors.
During its most recent seasons in Houston and Indiana, over 180, 000 visitors visited the exhibition.
Te Papa’s Director of Marketing and Communications, Paul Brewer, will speak at the official opening with a large number
of German media in attendance. A press conference will take place on Tuesday 30 January at 2pm.
‘Te Papa is very proud to be able to showcase the talent and ground breaking creativity of Peter Jackson and his teams
in this exciting exhibition which has now attracted over a million visitors world wide’, Paul Brewer said.
The Lord of the Rings Motion Picture Trilogy – The Exhibition is interactive and immersive. Featuring film footage,
props, costumes and artefacts from the movies, the exhibition gives visitors a unique opportunity to explore the
fantastic world created for the film trilogy and the groundbreaking technology behind the movies.
The exhibition will show at FilmPark from Thursday 1 February until 29 April 2007.
ENDS