Country’s 42 Gayest Songs

The World’s Gayest Vodka Brings You The Country’s 42 Gayest Songs
(thanks to New Zealand’s gayest radio station)

Auckland, 16 January 2006 – In 2007 it’s not enough just to be gay – it’s all about being the Gayest.

42 BELOW wants to know how gay you can go – and as proud sponsors of the 2007 Hero Festival, the world’s gayest vodka has joined forces with George FM to find the nation’s 42 Gayest Songs and kick off the Hero hype.

Over the next 42 days, George FM will count down the 42 Gayest Songs, which listeners can vote for by texting their preference to 968. Each day, one lucky voter will win a bottle of totally fruity 42 BELOW Passionfruit Vodka.

Each daily winner will also be invited to the George FM/42 BELOW Gayest Garden Party. This fabulous affair will take place the day before the 42 BELOW Hero Party on Friday 23 February in the gorgeous George FM gardens.

42 BELOW mixologists will serve up the gayest cocktails in town, exotic hostesses will dish out the gayest entertainment this side of K Rd, and all 42 Gayest Songs will be played out in order throughout the afternoon, with all the action broadcast live on George FM from 4pm-8pm.

Get into the Hero spirit and be in to win – vote for your Gayest Song, listen to George FM, pour yourself a 42 BELOW vodka and get your gay on. Because it’s great to be Gayest.

For further information, please contact:
Jen Ferguson, Pead PR, Ph: 09 918 5558 or 021 610 788, jen@peadpr.co.nz
See www.42below.com, www.georgefm.co.nz and www.hero.org.nz

About 42 BELOW (the world’s gayest vodka)

42 BELOW makes some of the planet’s finest super-premium spirits. The super-premium vodka company from the 42nd parallel was listed first place in the 2005 Deloitte Unlimited Fast 50, and named the fastest-growing company in New Zealand.

42 BELOW Vodka, SOUTH Gin, Seven Tiki White Rum and Tahiti Dark Rum are made 42 degrees below the equator near a location that holds the benchmark for both air and water purity. 42 BELOW is the world’s most awarded vodka, with a Grand Slam of gold medals at the world’s top four spirits competitions in 2006.

42 BELOW exports 65% of its vodka to 25 countries including the UK, US, France, Russia, Germany, Canada, Singapore, China, Japan and Dubai, and is served in more than 4,500 of the world’s best bars, including the Ritz in London, and the best restaurant on earth, El Bulli in Spain. Put quite simply, it rocks.

ENDS

© Scoop Media