Lost your marbles? Brain Training just found them

Media Release 16 June 2006

Lost your marbles?

Nintendo’s Brain Training just found them...

Have you ever misplaced your car keys, or walked into a room only to forget why you went there in the first place? Well read on...Brain Training may just be your answer to thinking young. Exercise is the key to good health, both for body and mind and now there’s a way to exercise your brain in a convenient and simple way.

Luckily we live in an era where research is showing us how to nurture and maintain our mental faculties. You’ve probably never been asked how old your brain is but neuroscientist Dr Ryuta Kawashima suggests that your mental capacity can be represented by a “brain age” based on your performance in a range of activities. Kawashima’s theories have led to the development of a new software called Brain Training by gaming giant, Nintendo.

Brain Training assesses your brain “age” using a series of tests and then provides you with daily mental exercises designed to re-activate the under-utilised parts of the brain. Sudoku is rapidly becoming a favourite pastime for puzzle fans and is just one of the many core exercises aimed at improving your current math and memory skills / designed to challenge your thought process and promote rapid blood flow in the brain.

“We’re really excited about the new Brain Training Title. It is for people of all ages who want to give their brain a work out – after all, who doesn’t want to keep their mind sharp?!” says Nintendo Brand Manager, Antony Ward.

Brain Training is a fun activity to play with family and friends, but be careful; it really does bring out the competitor in you! Brain Training allows you to train with up to three other people so you can compare progress (and Brain “ages”) as you go. And if competition is your thing, up to 16 people can compete in speed calculation games using a single Game Card. All they need is their own Nintendo DS.

Brain Training is not just a game; it’s a pop-culture phenomenon, a brain stimulator and a daily obsession. It is available on the Nintendo DS Lite, a new version of the DS creating an impact with its sleek and glossy new look – think “iPod white”. The DS Lite provides users with a unique game-play experience using features never before offered by any other home console or hand-held game system. It boasts dual screens that give users new perspectives while playing and new control using both touch screen and voice recognition.

The best way to know if Brain Training is right for you is to give it a go.

If you would like a demo of the new Brain Training game on the slick DS Lite for review, please call Rebecca at Beat Communications on 09 361 2328.

BRAIN TRAINING is in store now.

ENDS

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