Lucire keeps raising the standard

For immediate release Lucire LLC

Lucire keeps raising the standard by securing Apprentice star for July cover

July issue stars Stacie J. from The Apprentice, who frankly reveals some truths about Donald Trump and reality TV

Wellington and Auckland, July 4 (JY&A Media) Lucire's next New Zealand issue, out on July 4, stars Stacie Jones Upchurch (Stacie J. from The Apprentice), modelling several pieces in a shoot that used a million dollars' worth of jewellery. The 132 pp. issue, appropriately, is tagged 'Sparkle'.

Inside, Ms Upchurch reveals what went on behind the scenes of the previous season of The Apprentice and how she was not accurately portrayed on the show.

She also has a few things to say on the topic of race in the United States.

Styled by Brad Batory, with make-up by Jessica Tarazi and hair by Carrie Fernow of Cutler Salon, and photographed by Jon Moe, the shoot with Ms Upchurch marks a return of the talents that made the June 2005 cover, starring Brittny Gastineau (The Gastineau Girls), a hit.

The jewellery was supplied by Judith Ripka, Baby Phat by Kimora Lee Simmons and Leora Abdolazadeh and others.

'It's our third consecutive celebrity cover in 2005,' says editor-in-chief Nicola Brockie, who worked on much of the issue while travelling and promoting Lucire in Europe and Africa. 'It demonstrates the level of access our New Zealand-owned magazine has in international markets.'

However, it is equally strong on Australasian content inside.

Auckland design legend Kevin Berkahn, Wellington designer Ashley Fogel, Arrowtown designer Tamsin Cooper, and Sydney cosmetics' boss Shelley Barrett are all interviewed in the July 2005 issue.

Miss Brockie provides her tips on giving skin some TLC during the winter months, and the magazine looks at how Beyoncé Knowles' and Jessica Alba's look can be re-created.

Correspondents including Miss World New Zealand 2004, Amber Peebles, and Perfect Potion founder Salvatore Battaglia contribute to this issue.

There is an in-depth interview with supermodel Saira Mohan, penned by the magazine's editor-at-large, Stevie Wilson. Expat Kiwi Kyla Rose (of Cutler Salon) worked on Ms Mohan's hair on the shoot.

The surprises do not stop: Lucire launches its men's supplement, Lucire Men, inside the issue. Within its 16 pages, the Lucire team has packed it with what it believes modern men should know: fashion, cars, art and the extreme sport of HALO (high altitude, low opening) jumping. Features' editor Phillip Johnson even looks at a gift that is literally out of this world.

Richard Warren, who photographed one of the most glamorous shoots in Lucire earlier in 2005, has created a provocative lingerie editorial, while Hugo Arturi contributes his first to Lucire, inside Lucire Men.

Giuliano Bekor shoots more with Clara Benjamin as styled by Illya Knight, while Auckland-based Michael Ng's photo shoot sees sequins and diamonds—the latter provided by Robinson Designer Goldsmith and Carats Design Jewellery, and styled by Russell McConnell. Well known New Zealand make-up artist Amber Haldane worked on the shoot, while BoConcept provided the furniture.

Finally, to complement the 'Sparkle' theme, Pameladevi Govinda visits Reims, in France's Champagne region.

Much of Lucire's July issue in Romania will be modelled on this one, which ensures a high profile for New Zealand work.

About Lucire

Lucire, the global fashion magazine (), is one of the world’s leading fashion titles online. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself.

In 2003, Lucire received a Webby Award nomination—the only New Zealand site to do so that year—and became the first fashion industry partner of the United Nations Environment Programme (UNEP, ). It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, and a media sponsor of the inaugural San Francisco Fashion Week and Official Media Partner of Stockholm FashionDays for 2004–5. It was official media partner of Fashion Week of the Americas in 2005. A print edition launched in the New Zealand market in October 2004—the first time a fashion magazine went from online to print—and launched in Romania in May 2005.

According to Alexa, Lucire was one of the top-ranked pure-play fashion titles in the world before embarking into print. It remains one of the top fashion sites globally, ranking second in Google for fashion magazine.

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