Wgtn. Radio Audience Measurement Survey T2/2003

Published: Thu 20 Nov 2003 01:31 PM
20th November 2003
Wellington Commercial Radio Audience Measurement Survey T2/2003
The second round of the Wellington 2003 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.
Department of Statistics 2001 Census Data indicates that there are approximately 290,100 people aged over 10 years in the Wellington survey area used for the Radio Audience Measurement Survey. Of these 290,100 people, 83.4% of them listen to a commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1,615 people aged 10 years and over has found that 91ZM continues to have the most listeners each week, with 68,000 different people tuning in each week. The Breeze retains its second placing with 66,800 different listeners each week, followed by More FM with 51,000 listeners. Classic Hits 90FM retains fourth placing with 48,100 listeners, followed by Newstalk ZB at fifth placing with 47,400 listeners each week.
The commercial radio station with the highest market share in Wellington is The Breeze with an 18.0% share of the market. 91ZM holds onto second placing with a 13.5% share of commercial radio listening in Wellington, followed by Newstalk ZB with a 13.2% share, and More FM with an 8.8% share. Classic Hits 90FM retains fifth position in the market with a 6.8% share of commercial radio listening in Wellington.
Breakfast results show The Breeze taking the highest share, with an 18.0% of the commercial radio breakfast market. 91ZM moves to second place at breakfast with a 17.6% share. Newstalk ZB retains third place this round with a 15.7% share of the breakfast market. More FM maintains fourth place at breakfast with an 8.2% share. Classic Hits 90FM holds onto fifth position with a 6.1% share of the commercial radio breakfast market.
The margin of error on these results is +/- 2.4%
Further details of the survey and results for all subscribing commercial radio stations in the Wellington market can be found at

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