Sailing News
UBS becomes official sponsor of the Louis Vuitton Cup
Global financial services company builds on its sailing sponsorship portfolio and involvement in the America's Cup
21 September 2002, UBS announces its sponsorship of the Louis Vuitton Cup 2002-3. UBS joins Louis Vuitton Watches and
BMW as one of the four key sponsors of the challenger series for the America's Cup.
Taking place in Auckland, over five months from October 2002, the Louis Vuitton Cup will see nine challenging syndicates
competing for the right to challenge Team New Zealand to the America's Cup in February 2003. As a partner to the Louis
Vuitton Cup, UBS enjoys association with one of the biggest and most prestigious events in the sailing calendar.
UBS's sponsorship represents an ongoing commitment to sailing from the global financial services company headquartered
in Switzerland and will see the Louis Vuitton Cup join a premier portfolio including the Alinghi Swiss Challenge to the
America's Cup 2003 and previously the Nautor Challenge syndicate in the Volvo Ocean Race 2001-2.
UBS's support of the America's Cup (via sponsorship of an America's Cup syndicate and now the Louis Vuitton Cup), will
also be highlighted as a key partner to the Louis Vuitton exhibition. Celebrating 150 years of the America's Cup, this
highly stylised and interactive travelling exhibition, is visiting the major capitals of the world over the next 12
months.
Speaking on its support of the Louis Vuitton Cup, Marcel Ospel, Chairman, UBS AG, comments: "We are delighted to be able
to support such a well known and revered event. Sailing at this level and the natural synergies with our business lends
itself well to communicating our brand and business values to target audiences, globally. Sailing and 'the Power of
Partnership' will continue to be a key communication platform for our brand".
Speaking on behalf of the Louis Vuitton Cup, Communications Director Bruno Trouble said, "As usual the Louis Vuitton Cup
will be very exciting with strong teams and 'huge' individuals involved. We are very glad that UBS has come on board as
a partner - their commitment to sailing and their long involvement with our sport, will help us mount one of the most
memorable events to date".
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UBS AG
Principle sponsoring partner UBS is one of the world's leading global integrated investment services firms. Serving a
diverse client base ranging from affluent individuals to multinational institutions and corporations, UBS is the world's
leading provider of private banking services and one of the largest asset managers globally. UBS is the dominant retail
and corporate banking services provider in Switzerland and is amongst the leading global houses in the investment
banking and securities business. UBS's support of the Louis Vuitton Cup is one element of a high profile sailing
portfolio that also includes ongoing sponsorship of the Team Alinghi Challenge for the America's Cup 2003, the Louis
Vuitton exhibition and CNN's Inside Sailing programming. UBS was also a sponsor of the Nautor Syndicate in the recently
completed Volvo Ocean Race 2001-2.
ENDS