Cold The Official Beer Of Hero

December 13, 2000

Just as Hero gets ready to fire up, in comes Cold. The 2001 Hero Festival has appointed Carlton Cold as official beer for next February’s festivities in Auckland.

The events kick off on February 9 with a Hero Gala followed a week later by the famous Hero Parade and Party.

Carlton Cold will be served exclusively at these events. The brand joins 11 other sponsors as official suppliers to Hero festivities.

Foster’s International New Zealand vice president Andrew Bonner says Carlton Cold’s involvement supports the brand’s positioning as ‘the icebreaker’.

“Hero is all about breaking down prejudices and bringing people together across a wide range of cultures and groups.

“Carlton Cold is the social lubricant for Hero; it’ll be a fantastic event and we’re proud to be bringing Cold to Hero. “

As well as having pourage rights, Carlton Cold will provide a float in the Hero Parade itself.

Mr Bonner said Ponsonby Road and Karangahape Road establishments would have a high Carlton Cold presence.

About Carlton Cold:

Carlton Cold is a crisp, refreshing, full strength (4.9 per cent alc.) beer combining a fresh, clean taste with a tangy bitterness and a smooth, soft, lingering finish — ideally suited to the youth market.

It comes in clear glass bottles with an embossed Carlton Cold logo. A special hopping technique enables Carlton Cold to remain undamaged by light.

Carlton Cold’s cold micro-filtration process results in a noticeably cleaner product with a crisper and more refreshing taste.

The process begins where most other beers are normally bottled. It involves filtering the fresh chilled beer at minus-zero temperatures into varying filter sizes.

ends

Issued by 141 Palace Plus for Foster’s International New Zealand

Contacts:

Andrew Bonner Anna Gibson
Vice President Account Executive
Foster’s International New Zealand 141 New Zealand
Tel: 0-9-914 5920 0-9-979 7769
025 274 1710

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