Novel Campaign Sends Precedents Flying
FlyingPig.co.nz Takes Off
Auckland - 24 November 1999 -
They said, “Anything’s possible,” and today pigs flew!
FlyingPig.co.nz, New Zealand’s first Internet SuperSite, hit
the world wide web.
“FlyingPig.co.nz has really captured
nation-wide attention since we announced the site four weeks
ago,” says CEO Adam Keller. “The name has really created
interest. It implies that anything’s possible. We’re
looking forward to putting it all into action.”
At
launch the site has 1.2 million titles books from 2.4
million writers and illustrators.
FlyingPig.co.nz gets
airborne with an integrated online /offline marketing blitz
and takes its message to the streets with a “Vote
FlyingPig.co.nz” campaign.
“FlyingPig.co.nz will conduct
the biggest online launch campaign yet seen in New Zealand,”
says Adam. “We’re targeting that large and fast-growing
base of people who use the Internet for work and at home.
They’re savvy, they buy books, videos and software and
they’re spending time online.”
“New Zealand is the most
‘wired’ country on a per capita basis in the Pacific,” he
adds. “According to Nielsen//NetRatings, 54 percent of the
population can now access the Internet. 34% of New
Zealanders report they have used the Internet in the last
four weeks.
“To reach them, FlyingPig.co.nz is breaking
boundaries by completely integrating online and offline mass
media in a launch marketing blitz.”
The FlyingPig.co.nz
icon will live up to its name, breaking out of advertising
banners on popular New Zealand web sites, zooming about the
page. One of New Zealand’s first rich media banners,
created to mark the launch of the site, will lead surfers to
the FlyingPig.co.nz site, where they can win a year’s supply
of books or videos.
On-line New Zealanders will
encounter the Pig in unexpected places on the homepages of
many of the more popular New Zealand sites including CLEAR
Net, Xtra, TVNZ and the New Zealand Herald sites. It will
also be seen on local search engines and directories such as
AccessNZ, SearchNZ, Yellow Pages and be seen by New Zealand
visitors to both Yahoo! and AltaVista.
BACKGROUND
INFORMATION
FlyingPig.co.nz is New Zealand’s first
Internet SuperSite. It offers New Zealand customers a wide
range of products and services including books, videos,
software and stationery.
ENDS
For more information,
please contact:
Stefan Preston, FlyingPig.co.nz, +64 21
685 920.
Adam Keller, FlyingPig.co.nz, +64 21 701
019.
Allan Botica, Botica Conroy and Associates, +64 9
303 3862, +64 21 400 500,
allanb@bca.co.nz.