Mediaworks Introduces High-Impact, One-day Advertising For Maximum Reach

MediaWorks is revolutionising programmatic Digital Out-of-Home (pDOOH) advertising with the launch of three innovative pDOOH Daily Blasts packs - Retail, Met & Fast Blast. Designed for ease of activation, these high-impact ad placements provide a seamless, pre-planned solution for advertisers seeking maximum impressions over a single day.

Daily Blasts ensure premium visibility, offering brands an unparalleled opportunity to capture audience attention with speed and scale. This format is ideal for campaign launches, public holidays, sales events, and time-sensitive promotions, delivering immediate reach and awareness in key markets.

"The pDOOH channel has traditionally been suited to audience and day-part strategies, but these new pDOOH Blast products bring a fresh approach, emphasising reach at velocity for a range of new use cases," said Max Charnin, Head of Programmatic.

With pDOOH Daily Blasts, brands can now harness the power of real-time, high-impact advertising, ensuring their message cuts through the noise and connects with audiences when it matters most.

About MediaWorks:

MediaWorks is New Zealand's leading radio and outdoor media company with over 2.4 million weekly listeners and over 5,000 outdoor touch points nationwide. The company owns and operates radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, Humm FM, Channel X and rova. MediaWorks brands and people are household names with local, highly engaged audiences.

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