5 Different SEO Services Marketing Businesses Offer

Thursday, 13 February 2025, 8:38 am
Article: Hugh Grant

SEO (search engine optimization) is a staple in a business's marketing strategy. It is one of the key ways to bring the right visitors to your website. If you properly utilize this digital marketing strategy with the right keywords to describe your business placed throughout your online content, you will be able to better generate leads and sales.

While using descriptive keywords is the basic principle of an SEO strategy, there are a range of SEO services that a business can utilize to best serve your brand's marketing needs. Here are five different services that you will want to consider based upon your brand's current marketing strategy.

On-Page SEO

On-page SEO is the standard for SEO practices in digital marketing. It is the strategy of placing your company's keywords throughout the company website, including written content, metadata, image captions and more. If you are starting a new business or creating a new website for an existing business, you can also use this strategy in your URL structure to get even more benefits from your SEO strategy.

Technical SEO

With SEO, keywords aren't the only asset that will help you rank higher in search engine rankings. With technical SEO, there is a focus on the more technical side of your website in areas that could make or break your ability to drive organic traffic to your site and stay there to convert customers.

Some of the aspects of your website performance that is included in technical SEO can be the website load time, having a responsive web design for mobile, checking for crawl error identification, evaluating your site's structure, and auditing your site for duplicate content that could negatively impact your search engine rankings.

Link Building

Link building, also sometimes referred to as off-site SEO, is a way for SEO to be use to expand your digital reach beyond the company website. Search engines will give websites better rankings if the site has authority a relevance, which link building with other websites can do. There are many ways that a website can do link building. Some of these include guest blogging on other websites, answering media inquiries about the business, placing ads on other websites, and distributing press releases whenever your company has something to announce.

Content SEO

Your company should be creating original content for your website, whether that is in the form of articles, photos, or videos. Having this content help to boost your keywords and build your business as an authority in your industry can easily help boost your search rankings. It is important to try and create evergreen content for your website that utilizes your keywords without over-stuffing your content with them.

If your content performs well on your website, you can also combine your content SEO strategy with an off-site strategy that will help you build knowledge, authority, and trustworthiness.

Local SEO

If most of your leads and sales come from a physical storefront, local SEO is the strategy that will help you the most. With a local SEO strategy, you will be creating keywords that help customers discover your business online, but with a focus on your specific geographic location. This will easily help your business reach the top of searches because it works to filter out all of the businesses that are too far away from the person searching that keyword. While you may not be on the top of the page with a keyword such as "plumbing services," you will find that "plumbing services in Chicago" will help you get noticed by those who are interested in your products and services.

Marketing experts can help you determine how many of these SEO strategies you will want to implement for your digital marketing, and which ones will work to help boost your business. With the right combination of SEO tactics, you will be able to outpace and outsell your competitors just by knowing what your audience needs and providing it through your website, social media, and more.

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