One of New Zealand’s most renowned experts in soil fertility, Dr Gordon Rajendram (pictured), has issued an urgent call
for greater competition and innovation within New Zealand's fertiliser industry to bring product prices down.
Dr Rajendram, who is a prominent speaker at rural indsutry forums throughout New Zealand, says his observations
highlight a severe lack of competition leading to ongoing high fertiliser prices, stifled innovation, and a worrying
lack of change in the fertiliser sector.
"The fertiliser market in New Zealand is dominated by a few key players, resulting in limited choices for consumers and
consistently high prices," says Dr Rajendram. "This monopoly-like situation sharpens awareness but also makes companies
lazy, relying on their established market positions rather than striving for improvement. Many of these companies are
selling the same products they did in the 1950s, with little to no innovation. Super phosphate, has done more for New
Zealand's economy than any politician ever has, but it's time for change."
The current market shows fertiliser prices still above pre-COVID levels, with super phosphate approximately at $425 per
tonne and urea at $795 per tonne. Farmers are now starting to look for alternatives due to these high prices and
question marks over environmental aspects of traditional fertiliser products.
"In the past, it was more about growing as much pasture as possible. Now, it’s also important to ensure whatever you
apply doesn’t run off and leach, causing environmental issues," adds Dr Rajendram. This shift in focus from merely
growing pasture or crops to keeping nutrients in the soil requires more efficient, low phosphate, and slow-release
fertilisers that are less water soluble.
"A prime example of the benefits of competition can be seen in the dairy industry, where the presence of multiple
companies has led to significant advancements in product quality and efficiency.
"The fertiliser industry could learn a lot from this. Innovation is essential for addressing the evolving needs of
modern agriculture, particularly in a country like New Zealand, where farming is a cornerstone of the economy, Dr
Rajendram said.
"Currently, the focus seems to be on maintaining the status quo but Rajendram says that the agricultural sector requires
fertiliser that are not only effective but also environmentally sustainable. Without competition, there is little
incentive for any company to move forward and innovate," he said.
Dr Rajendram emphasises the need for urgent industry transformation to prevent it from becoming a sunset industry.
"Competition sharpens everyone's prices and forces companies to offer better products," he says.
"In conclusion, the New Zealand fertiliser industry needs a shake-up. More competition will lead to better products,
fairer prices, and ultimately, a stronger agricultural sector. It's time for fertiliser companies to stop resting on
their laurels and start driving the innovation that our farmers need," Dr Rajendram says.