The country’s largest digital and print news media group and the leading radio and outdoor media company are
collaborating to deliver a full, cross channel offering with an unrivalled audience reach in the critical 25 - 54
market.(From left to right): MediaWorks Acting Commercial Director Gerhard Simanke, MediaWorks CEO Outdoor Mike Watkins, MediaWorks CEO Wendy Palmer,
Stuff Group Chief Executive Laura Maxwell, Stuff Group Brand Connections Managing Director Matt Headland and MediaWorks
Head of Agency Paul Hancox. (Photo/Supplied)
Stuff Group - publisher of stuff.co.nz, the country’s number one digital news website plus national, regional and
community news products - and MediaWorks - Aotearoa’s only radio and outdoor company - are collaborating to offer
advertisers unmatched consumer reach through their combined digital, audio, print and outdoor channels.
From 24th June, Stuff and MediaWorks commercial teams will each offer customers access to unique sales opportunities
across their joint range of media assets. The first new offering is a dynamic news product with Stuff breaking news
headlines appearing on MediaWorks’ digital billboards across the motu.
Stuff Group Chief Executive Laura Maxwell says the audience numbers of the two organisations speak for themselves and
it's also the data opportunities across brands that will provide the most opportunity.
“Combining Stuff’s 3.4 million monthly national audience, with MediaWorks’ 2.4 million weekly listeners and more than
4500 outdoor channels delivers the kind of market saturation brands demand. This unique platform combination provides
for unique customer journey alignment and commercial partnership opportunities.”
MediaWorks CEO Wendy Palmer says she is excited about being able to offer advertisers this expanded portfolio of
products.
“We know repetition is key to messages hitting home. Our collaboration with Stuff makes it easier for advertisers to
reach their audiences wherever they are across the day - whether you’re in the car hearing an ad on the radio and seeing
the same message on the back of a bus, in the office catching up on the latest news or at home on your mobile phone and
listening to one of the rich selection of podcasts available on Stuff and our digital app, rova.”
Stuff’s Brand Connections Managing Director Matt Headland says agency clients in particular will benefit from the
experience, strong relationships and cultural alignment between the two commercial teams. “Our agency leaders Jaana
Collins at Stuff and Paul Hancox at MediaWorks deeply understand how audience journeys weave together and can bring
enormous value to campaigns looking to impact their next customer,” he says.
MediaWorks’ Acting Commercial Director Gerhard Simanke says: “Being able to connect our customers with their consumers
through an expanded set of touchpoints and channels will help them to get the most out of their advertising budgets.
We’re thrilled to be working with Stuff on this innovative arrangement.”