New York, March 19, 2024 – Parrot Analytics, the leader in IP valuation and global entertainment analytics, is thrilled to announce the launch of
Parrot IQ, its pioneering consultancy arm designed to offer data-backed consulting within the media and entertainment
industry.
Parrot Analytics’ Applied Analytics, Insights, and Strategy teams have spent the last decade consulting a diverse array
of clients, including leading streaming services, esteemed production companies, major networks, top legal firms, global
financial institutions, and sports leagues. Additional client sectors include social media platforms, video game
developers, educational entities, and government/regulatory agencies. The demand for Parrot Analytics’ consulting
services has grown at an accelerated rate, leading the company to create the consulting arm to better serve current and
new clients’ needs.
At the helm of Parrot IQ are executives Alejandro Rojas and Julia Alexander. Alejandro brings a rich background in
machine learning, financial asset prediction, and media production, coupled with an impressive academic record from Duke
University, UC Berkeley, and an MBA from MIT Sloan. Julia Alexander is recognized as a leading authority in the business
of entertainment, offering invaluable strategy insights into the seismic shifts within tech, media, and telecom and
guiding clients through the complexities of modern content strategy. She is also an analyst for Puck News, read by top
C.E.O.s across entertainment, media, sports, and politics.
"At Parrot Analytics, we're not just measuring the future; we're actively building it. Parrot IQ stands as a beacon for
those navigating the complex interplay between content and finance, aiming to set a new standard in IP valuation,” said
Wared Seger, CEO of Parrot Analytics. “Our goal is to transform these insights into an industry benchmark, guiding our
clients toward unprecedented financial success."
The genesis of Parrot IQ lies in the necessity for a consultancy led by industry experts and analytics masters who are
adept at navigating the expansive macro challenges of the industry and the intricate micro-dynamics crucial to a
company's immediate and future strategies, backed by the most comprehensive audience and financial modeling datasets.
This dual focus is designed to spur innovation, drive transformational change, and ensure clients remain competitive and
forward-thinking in an ever-disruptive landscape, all while mitigating the risk of investments.
Parrot IQ's expertise is crucial in navigating the complex industry landscape, from analyzing regional trends to
informing direct-to-consumer strategies, to ongoing analyses of competitive dynamics, content evolution, and audience
behavior shifts. By leveraging expert media insights backed by comprehensive valuation datasets, Parrot IQ provides
guidance on content development, distribution strategies, and immediate revenue opportunities, while also establishing
long-term competitive advantages.
As Parrot Analytics continues to evolve, Parrot IQ represents our dedication to innovation, excellence, and, most
importantly, our clients' success. Parrot IQ embodies the spirit of "magnifying the future," a commitment to not only
anticipate but also shape the dynamics of the TMT sectors. With a team of exceptional individuals powered by
unparalleled capabilities, Parrot Analytics is poised to illuminate multiple new pathways to success for our clients.
About Parrot Analytics
Parrot Analytics is the leader in global entertainment analytics. The company values content, talent and IP by measuring
over 2 billion audiences globally. Leveraging audience demand and content supply, Parrot Analytics can determine how
much any TV show or movie is worth on a specific platform by region. Parrot Analytics’ partners use this knowledge to
help better understand global supply and demand across all platforms to value content and talent, drive better
production, distribution, acquisition, and marketing decisions, as well as increase D2C growth and retention. For more
information about Parrot Analytics, see www.parrotanalytics.com.