Sydney, Australia — February 20, 2024 — Boomi™, the intelligent integration and automation leader, today announced that profit-for-purpose Norths Collective is using
the Boomi platform to power personalised member experiences, bolster day-to-day operations, and accelerate expansion through industry
amalgamation.
Norths Collective is a member-owned collective of eight hospitality venues and two fitness centres located on Sydney’s
North Shore and in northern New South Wales. As a profit-for-purpose business, Norths Collective’s profits are
channelled back to its members and the community, enabled by digital services. Norths Collective implemented Boomi’s
integration platform as a service (iPaaS) to help drive its digital transformation strategy by allowing it to connect
its siloed systems, centralise operational and member data, and ultimately improve business decision-making.
“This year will be the ‘year of enhancing integrations’ for Norths to build a business analytics practice that will
enhance customer experience across our 61,000 strong member base. It will help us improve how we run our venues, ensure
engagement is personalised to members’ needs, and make interacting with any of our venues and fitness centres as simple
as possible,” said Robert Lopez, General Manager of Customer Experience Brand & Innovation at Norths Collective. “Achieving all this starts and ends with our integrations. Boomi is the oxygen that
runs through our digital transformation, allowing us to tap all information sources to maintain a 360-degree view of
customers, get smarter with data, and drive better business decisions.”
Boomi enables Norths Collective to integrate Salesforce with applications used for its hospitality venues and
restaurants, fitness centres, ticketing and events bookings, point of sale, and crucially, membership program and a new
mobile app. Most recently, Norths Collective integrated Tableau as part of its business analytics strategy, and plans to
incorporate human resources (HR) and rostering, finance and accounting, supplier systems, enterprise risk management
(ERM), telephony, and social media in the near future.
Before Boomi, Norths Collective manually managed numerous point-to-point integrations, although many systems operated
completely independently. This roadblocked the company’s ability to understand members’ behaviours, and therefore slowed
the delivery of new services.
Norths Collective’s Boomi-connected environment has generated various advantages. Every email sent to its members is now
personalised, which has resulted in a 10 percent click-through jump. With complete data visibility, Norths Collective is
able to develop and share an Ethical Personalisation Policy with the community, detailing how the organisation is using
data ethically. In future plans, Norths Collective venues will see their floor managers able to visualise staffing with
live transactions to ensure resources are used as efficiently as possible. Boomi will also support Norths Collective’s
effort to integrate Apple Pay and Google Pay to further enhance and streamline member sign-up through a quick and easy
payment experience.
Boomi also plays a key role in Norths Collective’s expansion by expediting how quickly new facilities can be onboarded
following amalgamation activity. As it stands, Norths Collective has further amalgamations planned in coming years,
where newly acquired members will be able to rapidly gain access to the same benefits enjoyed by those of the broader
membership.
“Our ability to scale has improved astronomically. It previously took 10 weeks to onboard a new venue into our digital
landscape,” said Lopez. “We have that down to three weeks – that’s a 70 percent reduction in time to market. Boomi
allows formerly siloed systems to talk to Salesforce in real time, so data no longer lives in isolation, and through
this real-time integration, new members have access to our app within one minute of joining.”
Nathan Gower, Director of Australia and New Zealand at Boomi, said, “Customer experience makes or breaks businesses. The
quality of every interaction, whether in person, through an app, or online, determines the likelihood of consumers
coming back. Norths Collective is setting a standard for what customer experience should look like. With Boomi
connecting all digital touchpoints, the collective truly understands what its members want and has optimised its
workforce to ensure members’ every visit is positive.”Additional ResourcesHear from our global customersBrowse solutions on Boomi DiscoverExplore the Boomiverse CommunityFollow Boomi on X (Twitter), LinkedIn, Facebook, and YouTubeAbout Boomi
Boomi powers the future of business with intelligent integration and automation. As a category-leading, global software
as a service (SaaS) company, Boomi celebrates more than 20,000 global customers and a worldwide network of 800 partners. Organizations turn to Boomi’s award-winning platform to connect their applications, data, and people to accelerate
digital transformation. For more information, visit boomi.com.
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