Auckland, December 6, 2023: New Zealand’s foremost brand design agency Designworks (part of the Ogilvy NZ network) has strengthened its senior
leadership, appointing Joanne Reid as Managing Partner. Reid joins Designworks from TRA where she was Head of Client
Service.
Group Managing Director Ogilvy NZ, Steve Kane, says Reid brings strong client-side experience, having held a range of
senior roles at Fonterra, Air New Zealand, and Tourism New Zealand. Tasked with overseeing the agency’s talented client
service team, she will work with the agency’s enviable client list on translating business strategies into powerful
brand strategies, backed up by award-winning creative.
Kane said of her appointment: “Jo is a brilliant and strategic thinker who understands the challenges brands are facing
having spent time both client and agency side. I had the pleasure of working with Jo when she was at Fonterra and she’s
worked with Mike and Jef for many years when she was at Air NZ. She’s an empathetic and measured marketer whose
leadership style will be well suited to the Designworks whanau.”
Reid said of joining Designworks: “I’ve long admired the work that Designworks has produced for some of the country’s
most outstanding brands, and am excited at the prospect of guiding the team through what continues to be challenging
market conditions. It’s a privilege to join such a talented team and I look forward to working with Steve, Jef, Mike and
Anzac to lead the next evolution of Designworks as we continue to deliver beautifully crafted work for our clients.”
Reid’s appointment is effective immediately.
Designworks is part of the Ogilvy ANZ network. Visit https://designworks.com and https://www.ogilvy.co.nz/ for more information.