Amanda brings more than 20 years of experience leading sales across Xero, CCH Software and as Chief Revenue Officer at
Vend
A leading cloud-based hospitality software provider, STAAH has announced Amanda Armstrong as an independent director to
its Board of Directors effective 1st September 2022. Amanda joins STAAH to help guide the company’s vision and mission
to become the technology partner of choice for hoteliers via its channel manager, website booking engine, online review
management system and gift voucher system.
Amanda has more than 20 years of experience across the full spectrum of revenue generation, including sales, marketing,
technology, people and strategy. Following executive roles at Xero, Vend and Crimson Education as a sales and marketing
leader, she now works with tech companies to help them scale and grow revenue globally.
“Amanda’s deep sales and technology experience and leadership roles scaling multi-million dollar businesses at various
stages and sizes will be a valuable addition to our board of directors,” says Craig Norris - Chairman of the Board
“In the past couple of years, we’ve added extensive experience to our senior leadership, executive team and board. We
are excited by the collective expertise they bring to STAAH as we transform hospitality businesses through our
technology and position the company for long-term growth and profitability,” he adds.
“To be joining STAAH at this point is incredibly exciting,” says Amanda. “The company’s resilience through the pandemic
and the disruption it brought to the hospitality industry is a testament to the relevance of its technology solutions.
Having worked with a number of technology companies over the years, I recognise STAAH’s potential to become a global
leader.”
Amanda Armstrong will serve alongside Shawn Hamman as an independent director to STAAH's Board of Directors.About STAAH
STAAH Ltd is a New Zealand-based technology company that specialises in innovative cloud-based solutions that simplify
hospitality operations and open a world of online commerce for accommodation providers of all sizes. Founded by Gavin
Jeddo in 2008, an industry pioneer, STAAH’s technology suite comprises channel management, direct bookings, online
reviews management and gift voucher management system. Our passionate and diverse team is based across New Zealand,
Australia, India, Malaysia, Philippines, Thailand, Indonesia, and UK providing 24/7/365 support and service to our
network of more than 13000+ accommodation partners worldwide. Our quest for delivering high-quality solutions that
deliver results is recognised by industry partners in the form of Airbnb Badge, Booking.com and Expedia Preferred
Partner. We are a New Zealand FernMark Licensee.