Hawke’s Bay Tourism, in conjunction with Cuisine Magazine, is delighted to announce the second ever F.A.W.C! Hawke’s Bay
Legend is Kim Thorp.
Kim Thorp with Cuisine Magazine Editor Kelli Brett
Kim Thorp – along with 12 other fellow nominees – were honoured at an event on the opening night of Summer F.A.W.C! at
The Old Church tonight.
From an incredible field of dedicated and talented food and beverage stars, Kim Thorp’s pioneering vision to elevate the
food, wine and visitor experience in Hawke’s Bay as well as his dedication to establishing Hawke’s Bay’s reputation as
New Zealand’s premier food and wine destination saw him named the 2022 F.A.W.C! Hawke’s Bay Legend.
Kim Thorp is the second recipient of the F.A.W.C! Legend’s Award, after Sir Graeme Avery who was recognised as the
inaugural legend last summer. Kim has received a stunning award made by traditional Māori carver Phil Belcher.
Well known as the maestro behind the extensive Black Barn brand, Kim changed the tourism industry in Hawke’s Bay with
the full suite of food, wine and accommodation offerings under one brand. As one of the country’s legendary advertising
creative directors, Kim was also instrumental in designing both the original Wine Country brand alongside Sir Graeme
Avery, and its contemporary evolution as the Food and Wine Country brand positioning in 2021.
Hawke’s Bay Tourism, who announced the search for a Legend in 2021, established the award as a means to honour those
visionaries who helped shape Food and Wine Country into the amazing playground for foodies that it is today.
Finalists were those who could demonstrate a minimum of 10 years’ commitment to food and/or beverage industries in
Hawke’s Bay; had contributed to the creation and shaping of the culinary landscape in Hawke’s Bay; had consistently lent
their weight and support to Hawke’s Bay as a food and wine destination; and had contributed to or enhanced the visitor
experience in Hawke’s Bay.
The 13 finalists and eventual winner were chosen by a panel that comprised Sarah Meikle, Chief Executive of Wellington
Culinary Events Trust, Kelli Brett, Editor at Cuisine Magazine, and George Hickton, Chairman of Hawke’s Bay Tourism.
It was difficult to name just one ‘legend’ for the award, said Kelli Brett of Cuisine Magazine.
“Each and every one of our finalists have made a lasting, momentous impact on the landscape of food tourism – not just
in Hawke’s Bay, but across New Zealand,” says Brett.
“It’s so hard to articulate the immense feel-good factor of this award with so many wonderful and worthy nominees. This
event has been an outstanding tribute to the local visionaries who have made a huge contribution to the creation and
shaping of their culinary landscape and the 2022 Hawke’s Bay Legend has played an incredibly important role in the
development and delivery of a food and drink story that we can all be mighty proud of.
“It is so very clear that Kim Thorp has had an incredible influence on the landscape of Hawke’s Bay Food and Wine
Country, and his dedication to the region makes him an extremely worthy recipient of this year’s Legends honour,” she
said.
Hawke’s Bay Tourism Chief Executive Hamish Saxton said it was wonderful to deliver the second iteration of the award, in
front of a full room of people after having the event stymied by covid last summer.
“The purpose of F.A.W.C! is hold up our region’s amazing food, wine, beverages, chefs, artisans, leaders and producers
and or celebrate our prowess in a way for the world to see. However, none of this would be possible if it weren’t for
legends like our finalists who have worked tirelessly for decades to develop and innovate the industry they love and
then extend manaakitanga to their local communities and manuhiri from all over the globe.”
The award finalists were nominated for their extensive work and talent, with written nominations saying:John Bostock, Bostock New Zealand: “John and his family not only improve the land and produce we eat, but he improves
the lives of his staff as well.”John Buck, Te Mata Estate Winery: “An enduring pioneer of the Hawke’s Bay and New Zealand wine industry. Relentless
vision and advocacy for fine wine production from Hawke’s Bay and Te Mata Estate.”The Darwen Family, Silky Oak Chocolate: “The Darwen family have operated Silky Oak Chocolate Factory in Hawke's Bay for
over 20 years . . . A visit to HB wouldn't be complete without sampling this Hawke’s Bay institution.”Jenny Dobson, Winemaker: “Jenny Dobson is a legend! She is an inspiration to all and has mentored so many of us in the
wine industry in Hawke’s Bay.”Kate Galloway, Hastings Distillers: “It's her highly sensitive nose that has seen her rise to the top of her game, first
as a winemaker, wine consultant and now, a celebrated distiller.”Rod McDonald & Jo Throp, Te Awanga Estate: “He is Mr. Syrah. Nothing more needed to be said. World’s best right in Hawke’s Bay. Jo is
the endlessly positive and cheerful full-time promoter of Te Awanga wines and the whole Hawke’s Bay vibe.”Greg Miller, Valley D’Vine: “Established in the Hawke’s Bay hospo seen since 2008 and with Valley D’Vine for more than
10 years, looking after visitors, locals and supporting charities throughout.”Kate Radburnd, Radburnd Cellars: “Kate has been at the forefront of establishing Hawke's Bay as New Zealand's premier
wine region. Kate works hard every day to lead, inspire and advocate for HB and the Wine Industry. I can think of no
better person to be acknowledged as a Hawke's Bay Legend.”Tim Turvey, Clearview Estate Winery: “An absolute legend. Amazing ambassador for Hawke’s Bay and the best producer of
chardonnay in New Zealand.”Alexandra Tylee, Pipi Café & Food Truck: “If you are looking for a legend who personifies the best of the Hawke’s Bay foodie culture and uses her
many strengths to support everyone in the community, you’ve got one in Alexandra.”Claire Vogtherr, Holly Bacon: “Through her hard work and innovation the Holly brand is iconic today. Her contribution to
the hospo/ tourism sector has been significant especially when Hawke’s Bay was looking to lift its profile in the late
90s-early 2000.”
Kim Thorp’s purpose-made award is a sculpture that combines New Zealand agate rock and black maire. The agate, also
known as healing stone, was carved by the late Seow Chee, a renowned Hawke’s Bay stone artist and healer from Whakatu,
says Phil Belcher, who facilitated the creation of the unique and special sculpture.
Further information about the award, finalists and winner can be found at https://www.fawc.co.nz/hawkes-bay-legend/