Go with Tourism – an initiative that specialises in growing New Zealand's tourism and hospitality workforce – has been
awarded $2 million from the International Visitor and Conservation Levy (IVL) to continue their efforts in tackling the
industry’s current skills shortage.
The funding was announced this morning by Tourism Minister Stuart Nash.
In his speech, Minister Nash emphasised the connection between delivering a world-class visitor experience and mounting
pressure on tourism and hospitality workers to meet growing tourist demand.
“Like any industry, success depends on those working within it. This means investing in our people and deepening the
talent pool. This investment [in Go with Tourism] will be vital in building the tourism workforce back up.”
The $2 million investment will cover a 12-month period from October 2022. It enables Go with Tourism to expand upon
current workstreams that connect jobseekers with employers, promote study and career opportunities to youth, and
challenge industry perceptions.
Go with Tourism Programme Director, Heidi Gillingham, says that attracting workers into tourism and hospitality is the
top priority for the year ahead. “The next 12 months’ worth of talent attraction is what we have been gearing up for
since we launched in 2019. We have built a good reputation, partnered with thousands of businesses and established
ourselves in classrooms around New Zealand; now, with this funding, the industry can be assured that a dedicated and
well-prepared team will lead the way in tackling workforce challenges and doing our utmost to fill tourism and
hospitality roles in both the short and long term.”
“Thank you to the Government for continuing to support our great work.”
Go with Tourism was developed by Tātaki Auckland Unlimited’s legacy organisation Auckland Tourism, Events & Economic Development (ATEED) to address skills shortages in the Auckland region. Four months after launching in April
2019, the Government announced the initiative would receive $5.2 million from the IVL to expand the programme
nationwide.
Covid-19 forced Go with Tourism to temporarily pivot its strategy to redeploying displaced tourism and hospitality
workers into other jobs; however, by July 2020, the team returned to their original mandate and has since achieved wins
such as:1,899 jobseekers placed into work4,926 jobseekers assisted with industry careers305 students placed into work experience2,656 businesses engaged833 classroom sessions presented75% of students engaged with said they would consider a career in Tourism and hospitality153,501 visitors engaged with via career exposDelivering the industry-led Workforce Wānanga, the results of which have fed into the Better Work Action PlanCareer pathway stories that reach millions through social media and paid campaigns
With funding confirmed, Go with Tourism can continue to offer their services, free of charge, to best assist employers,
educators, students and jobseekers nationwide. The team also look forward to providing their clientele with new and
improved opportunities for recruitment or training.
“We’re in strategy mode,” says Gillingham. “We know exactly what we want to achieve in the next 12 months and we’re
exploring fresh, innovative ideas and new collaborations to ensure we meet these goals.”
To connect with Go with Tourism, or for more information, please visit gowithtourism.co.nz