AUCKLAND, 3 AUGUST 2022 – Visa, a world leader in digital payments, today announced the launch of Visa Eco Benefits in New Zealand. Eco Benefits
is a suite of sustainability-focused solutions that will help Visa cardholders across the region better understand the
environmental impact of their day-to-day payments. They can calculate the carbon footprint generated by their Visa
transactions, and access options for carbon offsetting or charitable donations from their bank’s website or app.
Banks in New Zealand that sign up for Eco Benefits will be able to offer these solutions to their Visa cardholders and
meet a growing demand for sustainable financial services. According to a new Visa/YouGov survey, 58 per cent of
consumers in New Zealand expect their bank to offer eco-friendly payment solutions. And 41 per cent would switch banks
in order to access a product or service that helps them understand the carbon footprint of their spending.
“The majority (76 per cent) of people in New Zealand said they are more likely to make more environmentally friendly
purchases if they’re able to see their carbon footprint and take steps to change their spending habits,” said Anthony
Watson, Country Manager New Zealand and South Pacific, Visa.
“Our bank and fintech partners across New Zealand can now add these sustainability features to existing Visa cards. Eco
Benefits is another way that Visa is expanding our network beyond payment transactions to deliver more insights to our
partners and their customers.”
The following solutions are included in Visa Eco Benefits:Carbon footprint calculator: insights powered by Verrency for cardholders to understand the estimated carbon footprint generated by their purchasesCarbon offsets: cardholders can elect to offset their carbon footprint from a range of specially curated projects in
areas such as forestry and clean energyCharitable contributions: donations to environmental organisations can be triggered when Visa cards are usedCard materials: physical payment cards made from sustainable materialsPersonalised education: cardholders can access personalised tips and education on sustainable consumption
“Consumer household expenditure - the products and services we purchase every day - is a major contributor of global
greenhouse gas emissions,” said Jeroen van Son, global CEO of Verrency. “That gives us as consumers a phenomenal
opportunity to address climate change by off-setting the carbon footprint of our day-to-day behaviour and start to live
a carbon neutral life. Up until now, customers did not have any convenient tools to take decisive action to offset their
carbon footprint. Verrency’s Carbon Action Index changes that. From now on, consumers can choose to live a carbon
neutral life, just by using their Visa card as they do today.”
Visa Eco Benefits is a continuation of Visa’s global aspiration to be a climate positive company, using its products,
services, data, network and brand to drive sustainable commerce and support the transition to a low-carbon economy. In
2021, Visa announced a pledge to reach net-zero emissions by 2040, ten years ahead of the Paris Climate Agreement goal.
For more information on Visa’s commitment to sustainability, visit visa.com/ESG