Gaining first-page rankings can seem an overwhelming endeavour when considering the vastness of the internet. For this
reason, many smaller companies incorrectly believe that investing in SEO is a waste of money, as they must compete with
multinationals that have the resources to ensure first-page listings all the time. And yes, if the aim is to compete in
international search results, this can be a daunting prospect for small companies with limited budgets. But that’s not
the only way in which SEO works.
Rather, more and more small companies across Auckland are finding value in local SEO. By honing website content to
appeal to a smaller, more direct, and local market, it’s possible to cut out a substantial load of the competition
without much effort. That is, if a company’s site is optimised for local searches – be it for New Zealand, Auckland, or
even a specific area in the city – it is far more likely to land on the first page of local-specific search results than
its international competitors.
Think of it this way: if Cheryl from Grey Lynn wants to buy flowers for her grandmother, chances are she’ll begin her
online search in the Grey Lynn area and then move out to adjoining neighbourhoods that are still within an acceptable
driving distance between her and her grandmother’s home. She’s not going to be interested in viewing websites for
florists not operating in the immediate area. Thus, the more targeted a company’s local SEO, the greater the chances of
landing a first-page result and having people visit the website. In turn, the more local website traffic to a
locally-operated business, the greater the sales conversion rate.
It takes time for effective and specific Auckland SEO services to reap rewards, but investing in local SEO could prove vital for early business success.