JCDecaux Airport New Zealand Set To Take-off In Time For Christmas

Leading Out-of-Home media company JCDecaux New Zealand is poised for take-off across domestic airport assets this month as border restrictions begin to ease in time for Christmas.

Mike Watkins, Country Head of JCDecaux New Zealand, said: “New Zealand air travel is set to bounce back stronger than ever as borders re-open in time for Christmas. Airports’ rapid bounce back already sees more than 220,000* passengers travelling through JCDecaux Airports this week with numbers expected to grow in the week leading up to Christmas.”

A recent JCDecaux New Zealand airport effectiveness study showed that people exposed to brand advertising in the airport environment had higher levels of trust and consideration for brands they’d seen as well as a higher propensity to receptivity of advertising.

With multiple touchpoints across three of New Zealand’s busiest airports, Auckland, Christchurch and Queenstown, these sites offer high-volume, high-traffic brand exposure, capturing thousands of travellers and returning residents as they arrive and depart the airport.

With JCDecaux Airport now enabled for programmatic trading, advertisers can take advantage of these unique assets in real-time and with flexibility.

Major brands are already returning to the airport environment with Dulux onboard for December.

Davina Harper, Colour Specialist, Dulux New Zealand, said: “The airport is the perfect environment to showcase the Dulux Colours of New Zealand range as people are travelling around Aotearoa for the summer.”

Watkins continued: “With airports on the rebound we expect domestic passenger levels to return to normal by March 2022 and international travel to follow shortly after when all international passengers can enter New Zealand from April. Brands have a unique opportunity to reach customers who will have longer dwell times and are open and receptive to advertising in the most positive frame of mind now they can travel again.”

Kiwis will be able to reunite with loved ones across the domestic borders from, 15th December before the country starts opening to Australians, Kiwis overseas and international tourists in 2022.

About JCDecaux

JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. For FY19, JCDecaux reported revenue of approximately €3,890 million. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.

Key figures

• 2020 revenue: €2,312m
• Present in 3,890 cities with more than 10,000 inhabitants
• A daily audience of more than 890 million people in more than 80 countries
• 13,210 employees
• Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
• 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
• JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
• JCDecaux is recognised for its extra-financial performance in the FTSE4Good, MSCI and CDP (Climate Change) rankings
• 1,061,630 advertising panels worldwide
• N°1 worldwide in street furniture (517,800 advertising panels)
• N°1 worldwide in transport advertising with more than 160 airports and 270 contracts in metros, buses, trains and tramways (379,970 advertising panels)
• N°1 in Europe for billboards (136,750 advertising panels)
• N°1 in outdoor advertising in Europe (636,620 advertising panels)
• N°1 in outdoor advertising in Asia-Pacific (260,700 advertising panels)
• N°1 in outdoor advertising in Latin America (69,490 advertising panels)
• N°1 in outdoor advertising in Africa (22,760 advertising panels)
• N°1 in outdoor advertising in the Middle East (15,510 advertising panels)

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