Scoop Business

Mobile Gaming Apps Revenue From Advertising To Pass $100B Mark In 2021

Friday, 3 December 2021, 7:02 am
Press Release: Wette.de

The games segment is the largest and most lucrative category of the mobile apps industry and generates around 60% of total app revenue. Within the segment advertising revenue breached the $100M mark for the first time after experiencing significant YoY growth from 2020. According to data presented by Wette.de, advertising revenue is projected to reach $115B in 2021 after a 30.8% YoY increase.

Advertising Revenue From Mobile Gaming Apps Grew By Over 30%, Passes $100B Mark For First Time

The gaming industry is one of the fastest-growing industries around and benefited greatly from the lockdowns of 2020, seeing a significant spike in engagement. The gaming segment of the mobile apps industry has built on this momentum and is projected for significant growth in 2021 in three of its major revenue streams; Advertising, In-App Purchases and Paid App revenue.

The advertising revenue stream is projected for the highest growth in 2021 out of the three with an impressive 30.8% YoY growth, reaching $115B by the end of 2021 from just over $88B in 2020. This growth sees advertising revenue from mobile gaming apps cross an important milestone as it breaches the $100B mark for the first time. Advertising revenue is also projected to grow at a compound annual growth rate of 12.62% in the four year period from 2021-2025, reaching an estimated $185B by the end of the forecast period.

Advertisement - scroll to continue reading

In-app purchases is the most lucrative revenue stream for mobile gaming apps and is also projected to experience significant growth in 2021 albeit not at the same level as advertising revenue. The In-app purchases revenue stream is expected to record a 22.1% YoY growth in 2021, growing to an estimated $133B from just $109B in 2020.

Robert Pascual, eSport editor at Wette.de, commented:

“All of gaming experienced an uptick from 2020 and mobile gaming apps inevitably flourished from lockdown conditions. The industry looks primed to build on this momentum and 2021’s numbers are early indications that the industry experienced more than just a fluke in 2020 and should be a force to be reckoned with in the coming years.”

You can read more about the story with more statistics and information at: https://www.wette.de/news/mobile-gaming-apps-revenue-from-advertising-to-pass-100b-mark-in-2021/

Advertisement - scroll to continue reading

Using Scoop for work?

Scoop is free for personal use, but you’ll need a licence for work use. This is part of our Ethical Paywall and how we fund Scoop. Join today with plans starting from less than $3 per week, plus gain access to exclusive Pro features.

Join Pro Individual Find out more

Find more from Wette.de on InfoPages.

Business Headlines | Sci-Tech Headlines

BUSINESS, SCIENCE & TECH

Skoltech: Scientists Reinvent Physical Laws Governing Formation Of Snowflakes, Raindrops, And Saturn’s Rings

The new equations will increase the precision of the models used in the analysis of air pollution by solid particles, rapid granular flows, as well as in powder technology and, potentially, in aircraft and car design.

Trademe: Trash To Treasure - Kiwi Make The Most Of Unwanted Christmas Gifts

A recent Trade Me survey found Kiwi have a relaxed approach to gifts, with only 3.3% of those surveyed saying they would be upset if their gift was on-sold. The survey, conducted in November 2024, collected responses from over 3,500 Trade Me members.

Financial Markets Authority: FMA Seeks Clarity From High Court On Use Of Eligible Investor Certificates In Wholesale Investment Sector

The proceeding follows investigations into the use of eligible investor certificates by various wholesale property developers. These investigations followed the FMA’s thematic review of wholesale offers of financial products.

Scion: Scion’s Novel Internship Model Connects Talent With Industry

“Partnerships like this are central to Scion's mandate and strategic approach, fostering cross-sector collaborations to advance forestry research, drive innovation, and promote sustainable forestry practices,” Henri Baillères, Scion’s general manager of forests to timber products.

Financial Markets Authority: Westpac Admits To Misleading Representations That Resulted In $6.35m In Overcharges

The FMA and Westpac have agreed to resolve the proceedings on terms acceptable to all parties. A penalty hearing before the High Court will take place in due course.