“Statistics New Zealand figures released this week showed how the lockdown in Auckland has impacted the beer sector over
the last quarter. The data for the period July to September 2021 shows overall beer available for consumption in New
Zealand was reduced by 8.7%. However, a noticeable shift to beer of 5% Alcohol by volume and over which traditionally
would signal craft and premium brands has grown by 42%.”
“What this signals is that consumers are looking to have slightly fewer drinking occasions and focus on quality and
premium brands when they chose to enjoy a beer.” Said Brewers Association Executive Director Dylan Firth.
“The data comes on the back of some slight volume increases at the beginning of 2021 after the initial March 2020
lockdowns had also seen some reduction in consumption. The major driver behind these shifts was that in 2020 during that
6-month period we had quite a long lockdown and again for Auckland in the second half of 2021 people were drinking less
overall.”
“It had been frustrating to see the rhetoric when we first went into the latest lockdowns about how there was a massive
increase in alcohol sales because this is just a snapshot in time. We know from experience and Statistics NZ data, that
there is a short sharp burst at the beginning of lockdown but then sales drop off because people had stocked up.”
“What we do know is that breweries large and small across New Zealand have had another challenging year with less
channels to market open through hospitality shutdowns, less sales through their own tap rooms and issues with logistics
for delivery.”
“Brewing is a valuable contributor to New Zealand within this value chain adding $634 million to GDP. The brewing
industry also supports over 7000 jobs through brewing and the purchase of intermediate inputs to the brewing process,
paying over $470m in wages. It’s really important to acknowledge the significant contribution to the New Zealand economy
the brewing sector provides.
Not to mention the significant revenue which is received by the government with the brewing industry contributing $810
million last year in GST and Excise Tax.”
“The sector is extremely diverse and the largest to smallest breweries have really worked hard with major shifts in how
they do business to pull back from a hugely difficult 2020 and again in 2021. So, we urge New Zealanders who enjoy a
beer to go and support your local as hospitality starts to re-open.”