Asian creatives and female directors continue to be under-represented in locally made screen content, according to new
research by NZ On Air.
NZ On Air surveyed 178 publicly funded screen projects for its 2021 Diversity Report, gathering data on the ethnic
diversity and gender of key personnel, and the regional spread of production companies.
NZ On Air chief executive Cameron Harland says the report, now in its sixth year, provides key insights into who is
making local content.
“This 2021 snapshot reminds us that we must ensure the content we fund has adequate numbers of people from diverse
backgrounds to be creatively and culturally authentic,” he says.
While the numbers of Pākehā, Māori and Pacific Peoples working in key creative roles on funded screen projects aligned
with Statistics NZ population ethnicity data, Asian creatives were notably under-represented across directing, producing
and writing roles.
Harland says NZ On Air is proactively working with the sector to increase diversity. In August, it announced a new
development and production initiative with the Pan Asian Screen Collective (PASC) aimed at increasing pan-Asian
representation across key creative roles.
“NZ On Air is committed to upholding the values and philosophies of a ‘by, for and about’ approach to funding local
content,” Harland says.
“Screen content for specific audiences should be developed and created by practitioners from the communities they seek
to represent.”
Women make up 61% of producing roles and account for 48.8% of writers, but lag behind their male counterparts in
directing drama, documentary and children’s programming. Nearly 43% (42.7%) of directors identify as female, compared to
57.8% male.
The report found that Auckland continues to be the centre of New Zealand’s screen production sector. It remains the most
ethnically diverse of the main centres, in terms of the key creatives surveyed.