A multisector list of recommendations
Short answer: Infrastructure, capacity, funding and equality. These are the four main demands to government officials
from micro, small and medium enterprises (MSMEs) in APEC economies, according to the participants of the APEC
Cross-border E-Commerce Training (APEC CBET) workshop held in September 2021, under a #MakeYourVoiceHeard campaign for
small businesses.
The event, endorsed by the Committee on Trade and Investment with the support of ecommerce firm DHgate, to explore
themes laid out in the APEC Putrajaya Vision 2040, notes the current heightened significance of the digital economy and
the potential opportunities for MSMEs—especially women-owned businesses—even amid the negative effects of the COVID-19
pandemic.
Participants from the public and private sectors summarized four critical recommendations for preparing MSMEs to embrace
digital tools:Collaboration between the public and private sectors.Collaboration between traditional and new industriesCreating a cybersecurity strategyPromote innovative technology applications in the supply chain
Government officials, senior experts and representatives from the public and private sectors contributed to this
discussion. Collectively they offered a rich tapestry of recommendations and reaffirmations. We’ve listed some of them
below according to the three sectors: public, private and academia.*Private Business
Digital efficiency, digital inclusion, digital security, and inclusive digital finance.Diane Wang, a member of the APEC Business Advisory Council, Founder, Chairperson, and CEO of DHgate:
Strong collaboration between the public and private sectors, including governments and business leaders, and other
multilateral organizations is important, to support MSMEs in digital transformation.Nancy Hong, Founder of NEOpine Trading Company in China:
“Government can provide us with capability building in digital solutions, and increase fundings or loans, and connect us
with overseas business opportunities.”Sword Zhu, CEO of Yizheng Haifeng Industry and Trade Co., Ltd. in China:
Capacity building and funding support are crucial for MSMEs at the current stage.José Pablo Berardi, Commercial Director of Chilexpress in Chile
Many MSMEs are searching for solutions to access to market, requiring modernizing technology systems and expanding
interoperability capacity.Pawoot Pongvitayapanu, CEO and Founder of TARAD.com in Thailand:
“Government shall facilitate and make the connection with other economies, and private sectors shall work together in
payments, logistics and others. Thus, governments can push MSMEs going cross-border better and better.”Anissa Swastika, CEO of PT. Bertalenta Berinovasi in Indonesia:
Governments should promote more opportunities for women to navigate the crisis.Christine Wong, Vice President of International Affairs and Strategic Department at JD International and Andy Li, Senior
Vice President at LazGlobal:
E-commerce has played a prominent role in boosting global trade amid the crisis. Smart technologies such as smart
production prediction, smart logistics and innovative finance solutions have further accelerated the new form of
international trade.Winnie Wang, Executive President, Shenzhen Cross-Border E-Commerce Association:
Cross-border e-commerce requires interconnected cooperation. Governments should reach agreements on logistics, customs
import and export, Intellectual property rights, talent standards, mutual recognition.Oliver Wan, Head of DHLink:
There should be regular meetings among governments in APEC economies to align policies and supervision of the logistics
industry, give the international logistics industry more flexibility and development space in the region and make prices
more affordable.Dr. Richard Zhao, COO of International Business at NSFOCUS:
Six pillars to build a secured network: resilience and “fail-safe,” cloud security, compliance, anti-DDoS, endpoint
security, and supply chain risk management.Peter Liddell, Global Leader Operations Centre of Excellence (Supply Chain, Procurement) at KPMG:
Several emerging digital technologies, including advanced analytics, robotic automation, and augmented reality, can
enhance supply chain performance from plan, source, make, deliver, to return. It can help future proof supply chain and
reduce complexity and uncertainty across the network.Dr. Stephen Lam, COO at GS1 Hong Kong:
“With [Global Data Standards], users can gain a shared view of goods as they move through the supply chain, enhancing
supply chain visibility. It serves as the foundation for seamless cross-border information flow and facilitates smooth
cross-border trade.”The AcademeProfessor Sheng Bin, Dean of School of Economics at Nankai University and Director of China APEC Academy:
Governments should stimulate the unique role of digital trade and e-commerce to address the trade shock of COVID-19, for
example, adopting more digital products, digital transmission and digital platforms.Dr. Huimin Wang, Deputy Director, Credit Institute, Chinese Academy of International Trade and Economic Cooperation:
New industries should further strengthen integration and innovation with traditional industries, enhancing the
digitalization level of enterprises and building a flexible supply chain. For example, cross-border e-commerce platforms
and foreign trade comprehensive service companies should collaborate in R, design, trading, logistics, warehousing, finance, manufacturing, and other resources. This collaboration can provide
flexible and integrated smart solutions for MSMEs, to meet customer expectations across all channels.Daniel Pellathy, Ph.D., Assistant Professor of Operations & Supply Chain Management, Grand Valley State University, Michigan, United States
Mapping end-to-end supply chain cyber security is important. They need to understand the nature, type, and sources of
risks that are specific to the organization and industry and integrate with key supply chain partners on both a
strategic and operational level.The Public SectorYang Song, Director, Department of International Trade and Economic Affairs, Ministry of Commerce of China, and China's
Representative to APEC Committee on Trade and Investment:
APEC needs to create a sound policy environment for trade and investment.Benlin Yu, Director General of Department of International Trade and Economic Affairs of Ministry of Commerce of China
“China has long been committed to fostering a favorable policy environment for MSMEs to embrace the digital economy, to
realize digital transformation, to upgrade the traditional foreign trade and to boost bilateral and multilateral
cross-border e-commerce and digital trade cooperation.”Dr. Witada Anukoonwattaka, Economic Affairs Officer, Trade Policy and Analysis Section, Trade and Investment Division,
UNESCAP, suggested four policy implications: finance.
* These are paraphrased unless enclosed in quotation marks