CleverTap, the world's leading user engagement and retention platform, today added a new dimension to its core leadership team
with the appointment of Vikrant Chowdhary as Chief Growth Officer (CGO). Chowdhary will lead CleverTap's integrated
go-to-market (GTM) strategy globally across all commercial and enterprise segments.
Increasingly, business leaders with disruptive mindsets and an eagerness to evolve are imperative for companies to
succeed. Chowdhary brings this forward-thinking to CleverTap through 25 years of experience and expertise leading
hypergrowth teams.
"We are thrilled to have Vikrant join us as our partner for growth as we scale our business in key global markets and
sectors and steer CleverTap to become a global leader in the user retention space for mobile-first digital businesses,"
said Sunil Thomas, Co-founder and CEO of CleverTap. "For the first time, we will integrate all of our customer-facing
functions — across sales, marketing, solution engineering, and partnerships — to make one CleverTap Growth team under
Vikrant's leadership." Thomas elaborates on the pivotal importance of this in his latest blog on the CleverTap website.
Before CleverTap, Chowdhary worked with Salesforce, the world's number one CRM company, where he directed India's
finserv vertical and enterprise business units. Previously, Chowdhary held country leadership roles with SAP— where he
powered the growth of the BFSI and telecom business unit, which became one of the best-performing teams in the
country—as well as Teradata, IBM, and select startups. He earned an MBA from NITIE, Mumbai, and a BSc in Mechanical
Engineering from Dayalbagh Educational Institute.
"CleverTap has created a unique platform to help growth managers monetize behavioral economics for their real-time
digital businesses, and I am truly excited and humbled to become an integral part of the company," said Chowdhary. "I'm
also excited to draw on my experience building growth units in vertical sectors powered by high-performance teams and
have the opportunity to bring this capability to CleverTap."
To learn more about CleverTap visit https://clevertap.com/About CleverTap
CleverTap is a modern, integrated Retention Cloud that empowers digital consumer brands to increase customer retention
and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization
with the help of a unified and deep data layer, AI/ML-powered insights & automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek,
Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long-term
revenue.
CleverTap is backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel. The
company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai.