Search marketing training company Clickthrough has introduced customised one-on-one training courses to help small and
medium-sized companies and online stores boost their bottom line in a post-COVID economy.
CEO Glen Maguire says the training courses, focusing on Google Ads and organic search engine optimization (SEO), could
help businesses be more visible in the online space to potentially boost sales.
“Before the COVID-19 pandemic, consumers were already researching and buying products online, rather than visiting a
business in-person. Even in 2019, paid and organic search traffic sat at 68%1.
“Various worldwide lockdowns caused by COVID-19 has made online shopping and browsing even more popular, which means
businesses without expert knowledge of Google Ads and SEO to highlight their business in search results could be left
behind,” Glen says.
As SEO and Google Ads service providers are now faced with a surge in demand, many have become unaffordable for the
average small to medium-sized business, which Glen says Clickthrough is trying to combat.
“To help counter this, we have introduced customised Google Ads and SEO courses that we tailor to each client’s requirements. These courses are run online using web meet technology and are hosted
live, 1:1 with one of our expert trainers. They are brimming with practical tips and ideas and are geared towards
helping businesses and eCommerce stores manage their search marketing campaigns in-house, handing control to the owner.”
At this stage, Clickthrough offers courses to any English-speaking company around the world. Long-term plans include
offering the courses in other languages. The courses are suited to B2C and B2B businesses and e-Commerce operators in
any sector.
To date, Clickthrough has successfully trained hundreds of companies across a diverse range of industries such as
travel, online shopping, health, beauty, fashion, government, not for profit and real estate.About Clickthrough
Founded in 2009, Clickthrough is a specialist search engine marketing training services provider headquartered in
Auckland, New Zealand.